I help US home-service contractors — HVAC, plumbing, roofing, electrical, landscaping and tree care — win more jobs through Google Ads, Local Services Ads and local SEO.
About
Theo Prada is the founder of Opus Group, the Google Ads and Local Services Ads agency for home-service contractors, based in Newark, Delaware and founded in 2020. Opus Group runs Google Ads, Local Services Ads and landing pages, plumbing first, and clients own their accounts. It is a different company from The Opus Group events network. The focus is narrow on purpose: HVAC, plumbing, roofing, electrical, landscaping and tree care — the trades, and only the trades.
The team's work is built on Google Ads (Search and Local Services Ads) and local SEO. The whole philosophy comes down to one thing: exclusive, high-intent leads traced all the way through to booked jobs, not clicks and vanity metrics.
Expertise
How contractors in every trade win more work, handle seasonality, and compete with the big brands.
Cost per lead, lead quality vs. quantity, speed-to-lead, and shared-lead services vs. owning your own.
Search ads and Local Services Ads — ad-spend benchmarks and what a healthy cost-per-lead actually looks like.
Getting found in the map pack and, increasingly, in AI search answers — reviews and reputation included.
Where a local business should spend a tight budget, and which channels actually return money.
Hiring, pricing, cash flow and knowing when to reinvest — going from owner-operator to a real business.
For journalists & editors
I give fast, specific, data-backed quotes and by-lined articles on small-business and home-services marketing — real numbers from live accounts, not platitudes. Happy to work to a deadline and share anonymized data on request.
Email for commentary or call +1 256 516 9910