01
Google Ads for Landscapers
We capture high-intent searches — 'garden design near me', 'patio installer', 'landscaping quote' — and send them to you.
Knoxville, TN · For landscapers, garden designers & grounds maintenance firms
Landscaping Marketing in Knoxville That Books High-Paying Projects
Opus Group books lawn renovation, retaining wall, hardscape and maintenance projects for landscaping companies across Knoxville, Farragut, Maryville, Oak Ridge and Powell, through Google, local SEO and AI search. No contracts, ever.
Month to month · A real person on your account
What is landscaping marketing?
Knoxville's long growing season and growing, affluent suburbs like Farragut make landscaping a steady, high-budget business — installs, maintenance and cleanups across the foothills in a fast-growing East Tennessee market. Opus Group helps landscaping companies in Knoxville book high-paying design, install and maintenance projects through Google Ads, local SEO and AI-search visibility, month to month with no contracts.
At a glance
- Cost per lead
- Varies by market and channel (Local Services Ads, search ads, local SEO); across the accounts we run, clients average $63 a lead — more on lead costs
- What a job really costs
- Cost per booked job = cost per lead ÷ close rate. Measure your close rate from your own job records.
- Contract
- Month to month, 30 days’ notice
- Lead ownership
- Exclusive — never shared with other landscaping companies in Knoxville
- Contract
- None — month to month
- Track record
- $1M+ of work won for clients every month and a 27× return on ad spend
Free guide
How a local service business can spend $1,000 and make $60,000 in a month
Set up Google Local Services Ads yourself, get into the box at the top of Google, and turn the calls into paid jobs.
- How $1,000 becomes $60,000
- Setting it up, step by step
- How Google picks who shows first
- How to stop paying for bad leads
Free. No card needed.
The problem
Why most landscapers ride a feast-or-famine cycle
If any of these sound familiar, you don't have a landscaper problem — you have a marketing system problem. That's fixable.
- Inquiries pour in over summer and vanish in winter, so cash flow is unpredictable.
- You rely on referrals and past clients you can't switch on when the schedule's empty.
- Past ad spend brought 'just mowing' inquiries, not full garden transformations.
- You're competing on price with one-man bands instead of being chosen for design quality.
- Big project quotes go out and go quiet with no structured follow-up.
What we do
A complete growth system for landscapers
We don't just run ads. We build a complete growth system around your landscaping business — every part engineered to turn a search into a booked, profitable project.
02
Local SEO & Google Business Profile
We get you ranking in the Google map pack for 'landscaper near me' so you win free, repeat local leads.
03
Google Local Services Ads
Pay-per-lead placement at the top of Google with the Google Verified badge — instant trust for premium projects.
04
Call Tracking & CRM
Every call and form is tracked, recorded and followed up, so no full-transformation inquiry slips away.
05
High-Converting Quote Pages
Purpose-built landing pages that turn clicks into booked site visits and project quotes.
06
Offer & Brand Positioning
We position you as the premium design-led choice so you can win the big projects, not the mowing rounds.
Local market notes
What landscaping marketing looks like in Knoxville
East Tennessee sits in the turfgrass transition zone, and most Knoxville lawns are tall fescue. That makes September and October the key months for core aeration and overseeding, while spring brings mulch, bed cleanup and installs. Searches for lawn renovation and overseeding spike in late summer, so that's when campaigns for those jobs should launch.
Knoxville's hilly lots and clay soils create steady demand for retaining walls, erosion control, drainage and terraced beds. These are high-value jobs worth targeting separately from routine mowing, with their own ads and landing pages that show finished walls and patios.
We set campaigns by service area: West Knoxville and Farragut, Maryville and Alcoa in Blount County, Oak Ridge, Powell and North Knox, and South Knoxville. Spending leans toward hardscape in spring and toward lawn renovation in the fall window.
- Fall aeration and overseeding campaigns for fescue lawns (Sept–Oct)
- Retaining wall, erosion control and drainage ads for sloped lots
- Spring cleanup, mulch and install campaigns
- Service-area targeting across Knoxville, Farragut, Maryville, Oak Ridge and Powell
Search coverage
Serving landscaping companies across Knoxville & nearby
We build campaigns around the searches that turn into your most profitable work — and shield you from the ones that waste budget.
Knoxville
Farragut
Maryville
Oak Ridge
Alcoa
Powell
The numbers
Results we build for home-service trades
$1M+Work won for clients every month
27×Return on ad spend
$63Average cost per lead
$44–$90Cost per lead in clients’ best months
IS
Isaac's Tree ServiceTree care
208 enquiries at $52 each in March 2026. $10,725 of ads became $249,600 of work at a three-in-five close.
$249,600 of work · 23× back
RJ
R & J Plumbing & BackflowPlumbing
117 enquiries at $90 each in September 2024. $10,530 of ads became $210,600 of work.
$210,600 of work · 20× back
17
1776 Tree ServiceTree care
117 enquiries at $44 each in June 2026. $5,200 of ads became $140,400 of work.
$140,400 of work · 27× back
Last month, one plumbing account
A plumbing client: $14.1K of Google Ads, 237 calls and forms
$14.1Kad spend
237calls and forms
~$60per enquiry
~$300Kof work
August 31 to September 27, 2026, mostly water heater installs, repipes and sewer work at a $6.00 average click. Every ad goes to a page built for that one job, not the homepage. The full setup is in our Google Ads guide for plumbers.
Theo walks through this account and the page its ads send people to (5 minutes). Watch on YouTube
Client results published on opusgroupusa.com. One month of advertising per client, straight from Google. Individual results vary by trade, area and budget.
Want results like these for your landscaping business?
Book your free strategy call now — month to month, no contracts.
What you get
Everything included, nothing hidden
One system, fully managed. Here's exactly what we build and run for your landscaping business.
- Custom Google Ads build around your highest-margin projects — no recycled templates
- Negative-keyword shielding so you stop paying for 'cheap mowing' and DIY searches
- Google Local Services Ads setup and management
- Google Business Profile optimization that pushes you into the local map pack
- A conversion-built quote page that sells design-led projects, not cheapest-price
- A custom CRM built around your business — every call recorded, every lead tracked, nothing slips
- Weekly ROI reporting with revenue per project, not vanity clicks
- A dedicated account manager who answers — USA, 24/7
How it works
How we get a landscaper booked out
No mystery, no jargon. Four steps from first call to a schedule full of high-paying jobs.
Strategy call & audit
We map your services, margins and best projects, then audit your current marketing for quick wins.
Build & launch
We build your campaigns, tracking and quote pages and go live.
Daily optimization
We tune bids, keywords and ads every day, killing waste and doubling down on what books projects.
Scale & report
As the cost-per-project drops, we scale spend and send you a transparent ROI dashboard — no vanity metrics.
Why it's safe to try
Built to earn your business every month
No contracts. Ever.We keep your business by getting results, not by locking you in. Leave whenever you like.
You own everythingYour Google Ads account, website and tracking numbers stay in your name.
Compare
Opus Group vs. the usual options
| Opus Group | Typical marketing agency | DIY / word-of-mouth | |
|---|---|---|---|
| Lead quality | High-intent, high-paying | Mixed | Random |
| Optimization | Every day | Monthly, if you're lucky | None |
| Contract | No contracts | 6–12 month lock-in | — |
| Reporting | Live ROI dashboard | Vanity metrics | None |
| ROI | Tracked to the dollar | Varies wildly | Unknown |
Honest fit check
Who this works for — and who it doesn't
A strong fit if…
- Established landscaping firms ready to scale past referrals
- Teams with capacity for bigger design-and-build projects
- Owners who want $10k+ transformations — not mowing rounds
Not for you if…
- Brand-new one-man bands with no capacity to take more work
- Anyone expecting results with zero ad budget
- Price-shoppers hunting the cheapest clicks, not the best projects
FAQs
Landscaping marketing questions, answered
Do you work with landscaping companies in Knoxville?
Absolutely. We help landscaping and lawn-care companies across the Knoxville area — including Farragut, Maryville, Oak Ridge and Alcoa — win high-budget design, install and maintenance projects through a local lead system built around your service area.
How does local SEO work for landscaping companies in Knoxville?
Knoxville landscaper SEO comes down to three things: a Google Business Profile that ranks in the map pack for the suburbs you actually serve, service pages written the way Knoxville homeowners search, and enough recent reviews to outrank the landscaping companies sitting above you today. We build all three and report on booked jobs, not just rankings.
Do you offer landscaper lead generation in Knoxville, or only marketing?
Both — but we never sell shared leads. Every enquiry a Knoxville campaign produces is yours alone, arrives under your own brand, and stays yours whether or not you keep working with Opus Group. That is the difference between lead generation you own and buying a shared lead that a marketplace can also pass to other landscaping companies.
How much does landscaping marketing cost?
Most landscapers run a combined ad budget plus management from a few hundred dollars a month and up, scaling as projects come in. Because we track revenue per project, you can see exactly what each dollar of spend returns.
How quickly will I get leads?
Google Ads and Local Services Ads produce leads almost immediately, while local SEO compounds into free leads over the following months.
Do you work with more than one landscaper in my area?
No. We protect your territory — when we take on a landscaping company in a service area, we don't run competing campaigns for a direct rival in the same area.
Do I need a website already?
No. If you don't have a site that converts, we build dedicated quote pages designed to turn clicks into booked projects.
Do you lock me into a contract?
No. Opus Group works on a no-contract basis. We keep your business by getting results.
How does landscaper marketing actually work?
We build you a complete local lead system, not one-off ads. Google Ads, including Local Services Ads with the Google Verified badge, bring in calls within days; local SEO and AI-search optimisation then get you ranking in Google and recommended by tools like ChatGPT over the following months. Every lead is tracked to revenue, so you always see which projects each dollar produced. Setup takes days, not months — and there's no long-term contract.
Is landscaper marketing worth it, and what ROI can I expect?
Every market is different, but we've seen a 27× return on ad spend. A real example: 1776 Tree Service turned $5,200 of ads into $140,400 of work in one month. Because we track revenue per project, you're not paying for clicks or impressions — you're paying for booked, high-paying projects. If a channel isn't returning, we cut it.
How is Opus Group different from Angi, HomeAdvisor, or buying shared leads?
Angi, HomeAdvisor and Thumbtack sell the same lead to several landscaping companies at once, so you're in a price war before you even call back. We build your own lead channels instead — your Google presence, your ads, your website, your reviews — so every lead is exclusively yours. You own the phone number, the assets and the reputation. No shared leads, ever.
Do you guarantee results?
We don't lock you into a contract — that's our version of a guarantee. We have to earn your business every month or you're free to walk. Because we track every lead to revenue, the results are provable rather than promised. We only take on landscaping companies we're confident we can deliver for.
What results do your landscaper clients actually get?
Real numbers from real clients: Pristine Lawn Care & Landscaping took 70 enquiries in one month at $78 each, and Isaac's Tree Service took 208 at $52. Results depend on your market and capacity, but the model is the same — more high-paying projects, tracked to the dollar.
Is Opus Group legit? Who are you?
Opus Group is a US-focused marketing agency that works exclusively with home-service trades like landscaping companies. We're not a generalist agency dabbling in trades — home services are all we do. Book a free strategy call and speak to a real person before you commit to anything.
Free strategy call
Ready to fill your schedule with high-paying landscaper jobs?
Book a free, no-obligation strategy call. We'll map out exactly where your next high-paying jobs will come from. There's no contract. Ever.
Not ready for a call? Get the free guide first →
We map your area, services and margins — where the money actually is
We audit whatever marketing you're running now and show you the leaks
You leave with a clear growth plan — whether you work with us or not
Prefer a callback?
Tell us where to reach you and we will call you back within one business day.
No obligation. No contracts. 24/7 US-based support.