Insights
Guides and benchmarks for the trades
Real numbers from the accounts we run. Pick your trade, or start with the guides every local service business should read.
Guide
Angi Alternative for HVAC Contractors: The Real Cost-Per-Job Math
Read the guide →Guide
How Much Does HVAC Marketing Cost in 2026? Real Benchmarks by Channel
Read the guide →Guide
How to Get More HVAC Leads in 2026: The Channels That Actually Book Installs
Read the guide →Guide
How Much Does Roofing Marketing Cost in 2026? Real Benchmarks by Channel
Read the guide →Guide
HomeAdvisor Alternative for HVAC Contractors: What to Use Instead in 2026
Read the guide →Guide
How Much Does Electrician Marketing Cost in 2026? Real Benchmarks by Channel
Read the guide →Guide
Angi Alternative for Electricians: Own the High-Ticket Work Instead
Read the guide →Guide
How Much Does Landscaping Marketing Cost in 2026? Real Benchmarks by Channel
Read the guide →Guide
Angi Alternative for Landscaping Companies: Own the High-Ticket Projects
Read the guide →Guide
How Much Does Plumber Marketing Cost in 2026? Every Line of the Monthly Bill
Read the guide →Guide
Angi Alternative for Plumbers: When Angi Fits and What to Build Instead
Read the guide →Guide
How Much Does Tree Service Marketing Cost in 2026? Real Benchmarks by Channel
Read the guide →Guide
Thumbtack Alternative for Contractors: Stop Paying to Quote, Start Owning Leads
Read the guide →Guide
Angi Alternative for Roofing Contractors: The Real Cost-Per-Job Math
Read the guide →Guide
How Much Does Pest Control Marketing Cost in 2026? Real Benchmarks by Channel
Read the guide →Guide
Angi Alternative for Pest Control Companies: Protect the Recurring Plan
Read the guide →Guide
Is Angi Worth It for HVAC Companies in 2026? An Honest Verdict
Read the guide →Guide
Is HomeAdvisor Worth It for Contractors in 2026? An Honest Verdict
Read the guide →Guide
How to Get More Roofing Leads in 2026: The Channels That Book Replacements
Read the guide →Guide
How to Get More Plumbing Leads in 2026: The Six-Step Build Order
Read the guide →Guide
How to Get More Landscaping Leads in 2026: Fill the Route, Win the Big Builds
Read the guide →Guide
Are Google Local Services Ads Worth It for Contractors in 2026? Costs, Catches & Verdict
Read the guide →Guide
Is Thumbtack Worth It for Contractors in 2026? An Honest Verdict
Read the guide →Guide
How to Get More Tree Service Leads in 2026: Be First When the Wind Picks Up
Read the guide →Guide
How to Get More Electrician Leads in 2026: Aim at the Electrification Boom
Read the guide →Guide
How to Get More Pest Control Leads in 2026: Build the Recurring Base
Read the guide →Guide
Google Local Services Ads vs. Angi: Which Wins for Contractors in 2026?
Read the guide →Guide
Google Local Services Ads vs. Google Ads: Which Should Contractors Run First in 2026?
Read the guide →Guide
Home-Service Cost Per Lead Benchmarks 2026: Real Numbers From Our Accounts
Read the guide →Guide
Angi Alternative for Tree Services: Win Trust, Own the Storm
Read the guide →Guide
What Is Google Guaranteed? It's Now Google Verified: What Changed for Contractors (2026)
Read the guide →Guide
HomeAdvisor Alternative for Roofing Contractors: Stop Funding the Bidding War
Read the guide →Guide
Angi vs. Thumbtack for Contractors in 2026: Which Wastes Less Money?
Read the guide →Guide
SEO vs. Google Ads for Contractors: Which Should You Fund First in 2026?
Read the guide →Guide
How to Rank in the Google Map Pack: A Contractor's Guide for 2026
Read the guide →Guide
How Much Should a Contractor Spend on Marketing in 2026? A Budget Framework
Read the guide →Guide
Why Your Contractor Leads Aren't Converting (And the Five-Minute Fix)
Read the guide →Guide
HVAC Marketing in the Slow Season: How to Keep the Schedule Full
Read the guide →Guide
Storm Season Marketing for Roofers: How to Be First When the Hail Hits
Read the guide →Guide
Off-Season Landscaping Marketing: Book Spring Before Winter Ends
Read the guide →Guide
How to Get More Google Reviews as a Contractor (The System That Works)
Read the guide →Guide
How to Choose a Marketing Agency for Your Contracting Business (2026)
Read the guide →Guide
How to Track Marketing ROI as a Contractor (Without Fancy Software)
Read the guide →Guide
What a Contractor Website Needs to Actually Convert (2026)
Read the guide →Guide
How Much Do HVAC Leads Cost in 2026? Every Channel, Priced
Read the guide →Guide
How Much Do Roofing Leads Cost in 2026? Every Channel, Priced
Read the guide →Guide
The Five-Minute Rule: The Cheapest Way to Book More Contracting Jobs
Read the guide →Guide
How to Get Contractor Leads Without Paid Ads (2026)
Read the guide →Guide
Why Your Google Business Profile Isn't Showing Up (And How to Fix It)
Read the guide →Guide
How Much Do Plumbing Leads Cost in 2026? What Moves the Price and What to Pay
Read the guide →Guide
Do Facebook Ads Work for Contractors in 2026? An Honest Answer
Read the guide →Guide
How to Compete With the Big Franchises as a Local Contractor
Read the guide →Guide
Are Google Ads Worth It for Contractors in 2026?
Read the guide →Guide
How Much Do Electrician Leads Cost in 2026? Every Channel, Priced
Read the guide →Guide
How Much Do Landscaping Leads Cost in 2026? Every Channel, Priced
Read the guide →Guide
9 Marketing Mistakes That Cost Contractors the Most Money
Read the guide →Guide
How to Sell More HVAC Maintenance Plans (The Marketing Side)
Read the guide →Guide
Local Services Ads Missed Call Charges (October 2026): What Changes and What to Do
Read the guide →Guide
Local Services Ads Are Moving Into Google Ads: What Changes in 2026
Read the guide →Guide
How to Dispute Bad Local Services Ads Leads: The 2026 Rate This Lead Method
Read the guide →Guide
Local Services Ads Verification in 2026: Documents, Timeline and How to Avoid Delays
Read the guide →Guide
How Google Ranks Local Services Ads in 2026: What Moves You Up the Box
Read the guide →Guide
Local Services Ads Job Types: Which to Keep On and Which to Switch Off
Read the guide →Guide
Local Services Ads Bookings in 2026: Why They May Have Switched On by Themselves
Read the guide →Guide
How to Get More Calls From Google for a Local Service Business: The 2026 Guide
Read the guide →Guide
Google Local Services Ads for Plumbers: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for HVAC Companies: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Electricians: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Roofers: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Tree Services: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Landscapers: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Pest Control: The 2026 Playbook
Read the guide →Guide
How to Set Up Google Local Services Ads in 2026: Step by Step
Read the guide →Guide
How Much Do Google Local Services Ads Cost in 2026? Per-Lead Prices by Trade
Read the guide →Guide
Is $1,000 a Month Enough for Google Local Services Ads?
Read the guide →Guide
Local Services Ads Not Getting Leads? Causes and Fixes (2026)
Read the guide →Guide
Local Services Ads Call Scripts and Text Templates (Copy and Paste)
Read the guide →Guide
How to Make More Money From Your Local Service Business: The Numbers That Decide Your Month
Read the guide →Guide
How to Get Your First Customers as a New Local Service Business (2026)
Read the guide →Guide
Google Ads for HVAC Contractors: The 2026 Search Ads Playbook
Read the guide →Guide
Google Ads for Roofing Contractors: The 2026 Search Ads Playbook
Read the guide →Guide
Google Ads for Electricians: The 2026 Search Ads Playbook
Read the guide →Guide
Google Ads for Plumbers: The 2026 Search Ads Playbook
Read the guide →Guide
How to Choose a Plumbing Marketing Agency in 2026
Read the guide →Guide
Google Ads for Landscapers: The 2026 Search Ads Playbook
Read the guide →Guide
Google Ads for Pest Control Companies: The 2026 Search Ads Playbook
Read the guide →Guide
Google Ads for Tree Services: The 2026 Search Ads Playbook
Read the guide →Guide
Google Local Services Ads for Garage Door Companies: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Water Damage Restoration: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for House Cleaning Services: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Moving Companies: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Painters: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Handyman Businesses: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Junk Removal Companies: The 2026 Playbook
Read the guide →Guide
Google Local Services Ads for Kitchen and Bathroom Remodelers: The 2026 Playbook
Read the guide →Guide
Plumber SEO Guide for 2026: What Actually Gets a Plumbing Company Found on Google
Read the guide →Guide
Plumber Advertising in 2026: Where to Spend So the Phone Actually Rings
Read the guide →Guide
Pay-Per-Call Plumbing Leads: How They Work and When They're Worth It
Read the guide →Guide
How to Get More Water Heater Replacement Jobs: A Plumber's Playbook
Read the guide →Guide
How to Get More Emergency Plumbing Calls: Make the Night Shift Pay
Read the guide →Guide
How to Get More Sewer Line Replacement Jobs
Read the guide →Guide
Tree Service SEO in 2026: How to Rank in Google Maps and Search
Read the guide →Guide
Tree Service Reputation Management: More 5-Star Reviews, Fewer Bad Ones
Read the guide →Guide
Storm Season Marketing for Tree Services: Be the Crew They Call After the Storm
Read the guide →Guide
Plumbing Marketing Ideas: 30 That Book More Jobs
Read the guide →Guide
How to Grow a Plumbing Business: The Owner's Playbook
Read the guide →Guide
Plumbing Website Design: What Turns Visitors Into Calls
Read the guide →Guide
Plumbing Membership Program: How to Design, Price and Sell One
Read the guide →Guide
How to Get More Repipe Jobs: A Whole-House Repipe Playbook
Read the guide →Guide
How to Get More Leak Detection Jobs: Slab Leak Marketing for Plumbers
Read the guide →Guide
How to Sell More Water Softeners and Filtration: An Honest Plumber's Playbook
Read the guide →Guide
How to Get More Commercial Plumbing Work: Win Accounts, Not One-Off Calls
Read the guide →Guide
Plumber Landing Page Teardown: Fixing a Water Heater Page Section by Section
Read the guide →Guide
Plumbing Landing Page Checklist: 25 Checks Before You Send Ad Traffic
Read the guide →Guide
Google Ads vs Local Services Ads for Plumbers: Comparing Cost Per Lead the Right Way
Read the guide →Guide
Call Tracking and Attribution for Plumbers: Know Which Ad Booked the Job
Read the guide →Guide
Why Your Plumbing Ads Get Clicks but No Calls (and the Order to Fix Them)
Read the guide →Guide
Plumber PPC Budget: How Much to Spend on Google Ads, Worked Backwards
Read the guide →Guide
Negative Keywords for Plumbers: A Starter List and How to Use It
Read the guide →Guide
Emergency Plumber Ad Copy: Headlines, Descriptions and Rules That Keep Ads Approved
Read the guide →Guide
Plumber Landing Page Checklist (Free One-Page Download)
Read the guide →Guide
Google Ads Self-Audit Scorecard for Plumbers (Free)
Read the guide →Guide
Plumber Cost-Per-Booked-Job Calculator (Free)
Read the guide →Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.
Ready to grow?
Let's talk.
Tell us where you're at and we'll tell you honestly what we'd do. No pressure.
Book your free strategy call →Not ready for a call? Get the free guide first →
Prefer a callback?
Tell us where to reach you and we will call you back within one business day.