Home-Service Marketing ROI Calculator
Estimate the leads, booked jobs and revenue a marketing budget could produce for your trade — swap in your own figures for the closest estimate.
Your numbers
Assumptions (example starting figures — edit to match you)
Your estimated month
Estimates only, using example starting figures. Real results depend on your market, offer and follow-up speed. Book a call and we’ll model your numbers.
How this calculator works
It takes your monthly budget and divides it by a cost per lead for your trade to estimate leads, applies a close rate to get booked jobs, and multiplies by your average job value for revenue and return. The cost-per-lead and close-rate defaults are example starting figures, not benchmarks; across the accounts we run, leads have averaged $63, so edit them to match your own numbers for a sharper estimate.
Reading your result
- Leads is raw inquiries. Booked jobs is what you actually win — which is why follow-up speed matters so much.
- Return on ad spend is gross revenue per dollar of budget, not profit. High-ticket trades (HVAC installs, landscape design/build) naturally show a bigger number.
- If your figure looks low, the usual culprit is a weak close rate — often a follow-up problem, not a lead problem.
Want the honest version built around your real market and capacity? See what home-service marketing actually costs, or book a free strategy call and we’ll model it with you.
Questions
How accurate is this calculator?
It starts from example figures for cost per lead and close rate, so it is an estimate — not a promise. Your real numbers depend on your market, your offer and how fast you follow up on leads. Edit the assumptions to match your own figures and it gets sharper.
What marketing budget should I actually start with?
Most established home-service businesses start between $1,500 and $4,000 a month all-in and scale as the jobs come in. The right number is the one your capacity can service. Our cost guide breaks the budget down in detail.
Do you guarantee these results?
No — and be wary of anyone who does. This is an estimate to help you plan. What we do guarantee is no long-term contract: we have to earn your business every month. Book a call and we will model your real numbers before you commit to anything.
Free strategy call
Want these numbers built on your real data?
Book a free strategy call and we’ll model your actual market, close rate and job value — no contracts, no obligation.
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