01
Google Ads for HVAC
We capture high-intent searches — 'AC repair near me', 'furnace replacement quote', 'heat pump install' — and route them to you.
Raleigh, NC · For HVAC contractors, heating & air companies
HVAC Marketing in Raleigh That Books High-Paying Jobs
Opus Group books high-paying install, replacement and repair jobs for HVAC companies across Raleigh and nearby — through Google, local SEO and AI search. No contracts, ever.
Month to month · A real person on your account
What is HVAC marketing?
The Triangle's hot, sticky summers and cold winters keep both AC and heating in demand, and with Raleigh, Durham and Cary among the fastest-growing areas in the country, new-install and replacement work is booming — pulling in national franchises alongside the local crews. Opus Group helps HVAC companies in Raleigh book high-paying install, replacement and repair jobs through Google Ads, local SEO and AI-search visibility, month to month with no contracts.
At a glance
- Cost per lead
- Varies by market and channel (Local Services Ads, search ads, local SEO); across the accounts we run, clients average $63 a lead — more on lead costs
- What a job really costs
- Cost per booked job = cost per lead ÷ close rate. Measure your close rate from your own job records.
- Contract
- Month to month, 30 days’ notice
- Lead ownership
- Exclusive — never shared with other HVAC companies in Raleigh
- Contract
- None — month to month
- Track record
- $1M+ of work won for clients every month and a 27× return on ad spend
Free guide
How a local service business can spend $1,000 and make $60,000 in a month
Set up Google Local Services Ads yourself, get into the box at the top of Google, and turn the calls into paid jobs.
- How $1,000 becomes $60,000
- Setting it up, step by step
- How Google picks who shows first
- How to stop paying for bad leads
Free. No card needed.
The problem
Why most HVAC companies plateau
If any of these sound familiar, you don't have a HVAC contractor problem — you have a marketing system problem. That's fixable.
- Demand spikes in heat waves and cold snaps — but your phone goes to whoever ranks first, not you.
- You depend on referrals and repeat customers you can't switch on in the slow season.
- Past ad spend brought tune-up coupon hunters, not system replacements.
- You're competing on price with discount outfits instead of being chosen for quality.
- Replacement estimates go out and go cold with no structured follow-up.
What we do
A complete growth system for HVAC contractors
We don't just run ads. We build a complete growth system around your HVAC business — every part engineered to turn a search into a booked, profitable job.
02
Local SEO & Google Business Profile
We get you ranking in the Google map pack for 'HVAC near me' so you win free, repeat local leads.
03
Google Local Services Ads
Pay-per-lead placement at the top of Google with the Google Verified badge — instant trust for urgent calls.
04
Call Tracking & CRM
Every call and form is tracked, recorded and followed up, so no system-replacement estimate slips away.
05
High-Converting Quote Pages
Purpose-built landing pages that turn clicks into booked service calls and install estimates.
06
Offer & Brand Positioning
We position you as the trusted, licensed choice so you can sell premium systems, not discounts.
Search coverage
Serving HVAC companies across Raleigh & nearby
We build campaigns around the searches that turn into your most profitable work — and shield you from the ones that waste budget.
Raleigh
Cary
Durham
Apex
Wake Forest
Chapel Hill
The numbers
Results we build for home-service trades
$1M+Work won for clients every month
27×Return on ad spend
$63Average cost per lead
$44–$90Cost per lead in clients’ best months
IS
Isaac's Tree ServiceTree care
208 enquiries at $52 each in March 2026. $10,725 of ads became $249,600 of work at a three-in-five close.
$249,600 of work · 23× back
RJ
R & J Plumbing & BackflowPlumbing
117 enquiries at $90 each in September 2024. $10,530 of ads became $210,600 of work.
$210,600 of work · 20× back
17
1776 Tree ServiceTree care
117 enquiries at $44 each in June 2026. $5,200 of ads became $140,400 of work.
$140,400 of work · 27× back
Last month, one plumbing account
A plumbing client: $14.1K of Google Ads, 237 calls and forms
$14.1Kad spend
237calls and forms
~$60per enquiry
~$300Kof work
August 31 to September 27, 2026, mostly water heater installs, repipes and sewer work at a $6.00 average click. Every ad goes to a page built for that one job, not the homepage. The full setup is in our Google Ads guide for plumbers.
Theo walks through this account and the page its ads send people to (5 minutes). Watch on YouTube
Client results published on opusgroupusa.com. One month of advertising per client, straight from Google. Individual results vary by trade, area and budget.
Want results like these for your HVAC business?
Book your free strategy call now — month to month, no contracts.
What you get
Everything included, nothing hidden
One system, fully managed. Here's exactly what we build and run for your HVAC business.
- Custom Google Ads build around your highest-margin HVAC work
- Negative-keyword shielding so you stop paying for DIY and coupon searches
- Google Local Services Ads setup and management
- Google Business Profile optimization that pushes you into the local map pack
- A conversion-built quote page that sells quality systems, not cheapest-price
- A custom CRM built around your business — every call recorded, every lead tracked, nothing slips
- Weekly ROI reporting with revenue per job, not vanity clicks
- A dedicated account manager who answers — USA, 24/7
How it works
How we get an HVAC company booked out
No mystery, no jargon. Four steps from first call to a schedule full of high-paying jobs.
Strategy call & audit
We map your services, margins and best jobs, then audit your current marketing for quick wins.
Build & launch
We build your campaigns, tracking and quote pages and go live.
Daily optimization
We tune bids, keywords and ads every day, killing waste and doubling down on what books jobs.
Scale & report
As the cost-per-job drops, we scale spend and send you a transparent ROI dashboard — no vanity metrics.
Why it's safe to try
Built to earn your business every month
No contracts. Ever.We keep your business by getting results, not by locking you in. Leave whenever you like.
You own everythingYour Google Ads account, website and tracking numbers stay in your name.
Compare
Opus Group vs. the usual options
| Opus Group | Typical marketing agency | DIY / word-of-mouth | |
|---|---|---|---|
| Lead quality | High-intent, high-paying | Mixed | Random |
| Optimization | Every day | Monthly, if you're lucky | None |
| Contract | No contracts | 6–12 month lock-in | — |
| Reporting | Live ROI dashboard | Vanity metrics | None |
| ROI | Tracked to the dollar | Varies wildly | Unknown |
Honest fit check
Who this works for — and who it doesn't
A strong fit if…
- Established HVAC companies ready to scale past referrals
- Teams with capacity for system replacements and installs
- Owners who want $10k+ replacements — not tune-up coupons
Not for you if…
- Brand-new one-man operations with no capacity to take more work
- Anyone expecting results with zero ad budget
- Price-shoppers hunting the cheapest clicks, not the best jobs
FAQs
HVAC marketing questions, answered
Do you work with HVAC companies in Raleigh?
Yes — we work with HVAC, heating and air-conditioning companies across Metro Raleigh — Cary, Durham, Apex, Wake Forest included. We build a local lead system aimed at the high-value install, replacement and emergency-repair work in your exact service area.
How does local SEO work for HVAC companies in Raleigh?
Raleigh HVAC contractor SEO comes down to three things: a Google Business Profile that ranks in the map pack for the suburbs you actually serve, service pages written the way Raleigh homeowners search, and enough recent reviews to outrank the HVAC companies sitting above you today. We build all three and report on booked jobs, not just rankings.
Do you offer HVAC contractor lead generation in Raleigh, or only marketing?
Both — but we never sell shared leads. Every enquiry a Raleigh campaign produces is yours alone, arrives under your own brand, and stays yours whether or not you keep working with Opus Group. That is the difference between lead generation you own and buying a shared lead that a marketplace can also pass to other HVAC companies.
How much does HVAC marketing cost?
Most HVAC companies run a combined ad budget plus management starting from a few hundred dollars a month, scaling as jobs come in. Because we track revenue per job, you can see exactly what each dollar of spend returns.
How quickly will I get leads?
Google Ads and Local Services Ads produce leads almost immediately, while local SEO compounds into free leads over the following months.
Do you work with more than one HVAC company in my area?
No. We protect your service area — when we take on an HVAC company, we don't run competing campaigns for a direct rival in the same area.
Do I need a website already?
No. If you don't have a site that converts, we build dedicated quote pages designed to turn clicks into booked jobs.
Do you lock me into a contract?
No. Opus Group works on a no-contract basis. We keep your business by getting results.
How does HVAC contractor marketing actually work?
We build you a complete local lead system, not one-off ads. Google Ads, including Local Services Ads with the Google Verified badge, bring in calls within days; local SEO and AI-search optimisation then get you ranking in Google and recommended by tools like ChatGPT over the following months. Every lead is tracked to revenue, so you always see which jobs each dollar produced. Setup takes days, not months — and there's no long-term contract.
Is HVAC contractor marketing worth it, and what ROI can I expect?
Every market is different, but we've seen a 27× return on ad spend. A real example: 1776 Tree Service turned $5,200 of ads into $140,400 of work in one month. Because we track revenue per job, you're not paying for clicks or impressions — you're paying for booked, high-paying jobs. If a channel isn't returning, we cut it.
How is Opus Group different from Angi, HomeAdvisor, or buying shared leads?
Angi, HomeAdvisor and Thumbtack sell the same lead to several HVAC companies at once, so you're in a price war before you even call back. We build your own lead channels instead — your Google presence, your ads, your website, your reviews — so every lead is exclusively yours. You own the phone number, the assets and the reputation. No shared leads, ever.
Do you guarantee results?
We don't lock you into a contract — that's our version of a guarantee. We have to earn your business every month or you're free to walk. Because we track every lead to revenue, the results are provable rather than promised. We only take on HVAC companies we're confident we can deliver for.
What results do your HVAC contractor clients actually get?
Real numbers from real clients: Isaac's Tree Service took 208 enquiries in one month at $52 each. Results depend on your market and capacity, but the model is the same — more high-paying jobs, tracked to the dollar.
Is Opus Group legit? Who are you?
Opus Group is a US-focused marketing agency that works exclusively with home-service trades like HVAC companies. We're not a generalist agency dabbling in trades — home services are all we do. Book a free strategy call and speak to a real person before you commit to anything.
Free strategy call
Ready to fill your schedule with high-paying HVAC contractor jobs?
Book a free, no-obligation strategy call. We'll map out exactly where your next high-paying jobs will come from. There's no contract. Ever.
Not ready for a call? Get the free guide first →
We map your service area and margins — where the money actually is
We audit whatever marketing you're running now and show you the leaks
You leave with a clear growth plan — whether you work with us or not
Prefer a callback?
Tell us where to reach you and we will call you back within one business day.
No obligation. No contracts. 24/7 US-based support.