For HVAC contractors, heating & air companies

HVAC Marketing Agency That Books High-Paying Jobs

We build Google Ads, local SEO and lead-tracking systems that put your HVAC business in front of homeowners who need a repair or a full system replacement — and turn those searches into booked jobs.

Get the Free Guide Book a Free Strategy Call Call +1 256 516 9910

Free hvac ads audit. On a free strategy call we review the Google Ads, Local Services Ads or lead sources you run now and show what your leads should cost. Across our accounts the average lead is $63.

Book my free audit or call +1 256 516 9910

Month to month · A real person on your account

$1M+Won for clients every month

27×Return on ad spend

$63Average cost per lead

What is HVAC marketing?

HVAC marketing is the use of paid search (Google Ads), local SEO and lead-tracking systems to put an HVAC business in front of customers actively searching for AC repair, furnace replacement, heat pump installs and maintenance plans. Done properly, it converts that demand into booked, high-paying jobs. Opus Group builds and manages these systems for HVAC contractors across the USA.

At a glance

Cost per lead: Varies by market and channel (Local Services Ads, search ads, local SEO); across the accounts we run, clients average $63 a lead — more on lead costs
What a job really costs: Track every lead to a booked job so you know your true cost per booked job, not just cost per lead.
Contract: Month to month, 30 days’ notice
Lead ownership: Exclusive — never shared with other HVAC companies in your area
Contract: None — month to month
Track record: $1M+ of work won for clients every month and a 27× return on ad spend

Free guide

How a local service business can spend $1,000 and make $60,000 in a month

Set up Google Local Services Ads yourself, get into the box at the top of Google, and turn the calls into paid jobs.

How $1,000 becomes $60,000
Setting it up, step by step
How Google picks who shows first
How to stop paying for bad leads

Get the Free Guide

Free. No card needed.

The problem

Why most HVAC companies plateau

If any of these sound familiar, you don't have a HVAC contractor problem — you have a marketing system problem. That's fixable.

Demand spikes in heat waves and cold snaps — but your phone goes to whoever ranks first, not you.
You depend on referrals and repeat customers you can't switch on in the slow season.
Past ad spend brought tune-up coupon hunters, not system replacements.
You're competing on price with discount outfits instead of being chosen for quality.
Replacement estimates go out and go cold with no structured follow-up.

What we do

A complete growth system for HVAC contractors

We don't just run ads. We build a complete growth system around your HVAC business — every part engineered to turn a search into a booked, profitable job.

Google Ads for HVAC

We capture high-intent searches — 'AC repair near me', 'furnace replacement quote', 'heat pump install' — and route them to you.

Local SEO & Google Business Profile

We get you ranking in the Google map pack for 'HVAC near me' so you win free, repeat local leads.

Google Local Services Ads

Pay-per-lead placement at the top of Google, built for urgent calls.

Call Tracking & CRM

Every call and form is tracked, recorded and followed up, so no system-replacement estimate slips away.

High-Converting Quote Pages

Purpose-built landing pages that turn clicks into booked service calls and install estimates.

Offer & Brand Positioning

We position you as the trusted, licensed choice so you can sell premium systems, not discounts.

Search coverage

Every high-value HVAC job, covered

We build campaigns around the searches that turn into your most profitable work — and shield you from the ones that waste budget.

AC repair Full system replacement Furnace installation Heat pump installs Ductwork Maintenance plans Emergency callouts Commercial HVAC

The numbers

Results we build for home-service trades

$1M+Work won for clients every month

27×Return on ad spend

$63Average cost per lead

$44–$90Cost per lead in clients’ best months

Plumbing client examplePlumbing

$14.1K of ad spend became 237 leads at about $60 each, and about $300K of revenue.

~$300K revenue · 237 leads

Best-month cost per leadAcross our accounts

In clients' best months, cost per lead has ranged from $44 to $90.

$44–$90 per lead

Work won every monthAcross our accounts

$1M+ of work won for clients every month, at up to a 27× return on ad spend.

$1M+ monthly · 27× ROAS

Figures from accounts we run, straight from Google Ads. Individual results vary by trade, area and budget.

Want a free audit of your HVAC marketing?

Book a free strategy call. We review your ads and lead sources, then show you what your leads should cost. Month to month, no long contract, your area protected.

Get the Free Guide Book my free audit Call +1 256 516 9910

What you get

Everything included, nothing hidden

One system, fully managed. Here's exactly what we build and run for your HVAC business.

Custom Google Ads build around your highest-margin HVAC work
Negative-keyword shielding so you stop paying for DIY and coupon searches
Google Local Services Ads setup and management
Google Business Profile optimization that pushes you into the local map pack
A conversion-built quote page that sells quality systems, not cheapest-price
A custom CRM built around your business — every call recorded, every lead tracked, nothing slips
Weekly ROI reporting with revenue per job, not vanity clicks
A dedicated account manager who answers — USA, 24/7

How it works

How we get an HVAC company booked out

No mystery, no jargon. Four steps from first call to a schedule full of high-paying jobs.

Strategy call & audit

We map your services, margins and best jobs, then audit your current marketing for quick wins.

Build & launch

We build your campaigns, tracking and quote pages and go live.

Daily optimization

We tune bids, keywords and ads every day, killing waste and doubling down on what books jobs.

Scale & report

As the cost-per-job drops, we scale spend and send you a transparent ROI dashboard — no vanity metrics.

Why it's safe to try

Built to earn your business every month

No contracts. Ever.We keep your business by getting results, not by locking you in. Leave whenever you like.

You own everythingYour Google Ads account, website and tracking numbers stay in your name.

Compare

Opus Group vs. the usual options

	Opus Group	Typical marketing agency	DIY / word-of-mouth
Lead quality	High-intent, high-paying	Mixed	Random
Optimization	Every day	Monthly, if you're lucky	None
Contract	No contracts	6–12 month lock-in	—
Reporting	Live ROI dashboard	Vanity metrics	None
ROI	Tracked to the dollar	Varies wildly	Unknown

Honest fit check

Who this works for — and who it doesn't

A strong fit if…

Established HVAC companies ready to scale past referrals
Teams with capacity for system replacements and installs
Owners who want $10k+ replacements — not tune-up coupons

Not for you if…

Brand-new one-man operations with no capacity to take more work
Anyone expecting results with zero ad budget
Price-shoppers hunting the cheapest clicks, not the best jobs

Find out what your hvac leads should cost

Book a free audit call. We look at your current ads and lead sources and show you where the next booked jobs come from. Our clients win $1M+ of work every month, at up to a 27x return on ad spend. Month to month, and you own the accounts.

Book my free audit Call +1 256 516 9910

FAQs

HVAC marketing questions, answered

Will my Local Services Ads look or bill differently?

Google says the ads keep showing only on Google Search and Google Maps in the same positions, and you still pay per valid lead, not per click. Manual bidding goes away, and ads are filled in from your Google Business Profile.

What should I do before my account moves?

Download or screenshot your Local Services Ads reports, because Google says historical performance reports won't carry over. Google emails you about 14 days before your move, and your settings and creative transfer automatically.

Do I keep my Local Services Ads account if I work with Opus Group?

Yes. Your Google Ads account, including Local Services Ads, stays in your name.

How much does HVAC marketing cost?

Most HVAC companies run a combined ad budget plus management starting from a few hundred dollars a month, scaling as jobs come in. Because we track revenue per job, you can see exactly what each dollar of spend returns.

How quickly will I get leads?

Google Ads and Local Services Ads produce leads almost immediately, while local SEO compounds into free leads over the following months.

Do you work with more than one HVAC company in my area?

No. We protect your service area — when we take on an HVAC company, we don't run competing campaigns for a direct rival in the same area.

Do I need a website already?

No. If you don't have a site that converts, we build dedicated quote pages designed to turn clicks into booked jobs.

Do you lock me into a contract?

No. Opus Group works on a no-contract basis. We keep your business by getting results.

How does HVAC contractor marketing actually work?

We build you a complete local lead system, not one-off ads. Google Ads and Local Services Ads bring in calls within days; local SEO and AI-search optimisation then get you ranking in Google and recommended by tools like ChatGPT over the following months. Every lead is tracked to revenue, so you always see which jobs each dollar produced. Setup takes days, not months — and there's no long-term contract.

Is HVAC contractor marketing worth it, and what ROI can I expect?

Every market is different, but we've seen a 27× return on ad spend. A real example: 1776 Tree Service turned $5,200 of ads into $140,400 of work in one month. Because we track revenue per job, you're not paying for clicks or impressions — you're paying for booked, high-paying jobs. If a channel isn't returning, we cut it.

How is Opus Group different from Angi, HomeAdvisor, or buying shared leads?

Angi, HomeAdvisor and Thumbtack sell the same lead to several HVAC companies at once, so you're in a price war before you even call back. We build your own lead channels instead — your Google presence, your ads, your website, your reviews — so every lead is exclusively yours. You own the phone number, the assets and the reputation. No shared leads, ever.

Do you guarantee results?

We don't lock you into a contract — that's our version of a guarantee. We have to earn your business every month or you're free to walk. Because we track every lead to revenue, the results are provable rather than promised. We only take on HVAC companies we're confident we can deliver for.

What results do your HVAC contractor clients actually get?

Real numbers from real clients: Isaac's Tree Service took 208 enquiries in one month at $52 each. Results depend on your market and capacity, but the model is the same — more high-paying jobs, tracked to the dollar.

Is Opus Group legit? Who are you?

Opus Group is a US-focused marketing agency that works exclusively with home-service trades like HVAC companies. We're not a generalist agency dabbling in trades — home services are all we do. Book a free strategy call and speak to a real person before you commit to anything.

Choosing an agency

How to choose an HVAC marketing agency

Most HVAC companies have tried at least one agency that sent reports full of clicks and very few booked jobs. These are the six things worth checking before you sign with anyone, including us.

Trade focus. Ask to see campaigns they have built for HVAC companies and what they are built around. You want system replacements, maintenance plans and emergency repairs, not generic "hvac near me" traffic.
You own the accounts. Your Google Ads account, Google Business Profile, website and call-tracking numbers should be in your name, so nothing is held hostage if you leave.
Exclusive leads. Calls and forms from your own ads and pages go to you alone, unlike shared-lead marketplaces that sell the same homeowner to several companies.
Reporting on booked jobs. Clicks and impressions are not the goal. Ask for cost per booked job and revenue by source, every month.
Local, not templated. Each town you serve needs its own page and ad group, with your state HVAC licence shown where homeowners can check it.
No long contract. A good agency keeps you because the numbers work, not because you are locked in. Opus Group works month to month.

Across the accounts Opus Group runs, leads have averaged $63 over the last twelve months, and clients win $1M+ of work every month.

2026 update

HVAC marketing agencies: prices, contracts and the LSA change

Quick answers

What does an HVAC marketing agency cost?

Published prices vary widely: Footbridge Media lists a $249 a month programme, Hook Agency lists SEO from $2,800 and Google Ads from $2,000 a month, and RYNO says clients typically invest $5,000 or more. Opus Group doesn't publish a fixed fee; ad spend is paid to Google on top.

Which HVAC marketing agency is best?

It depends on your size and the channels you need. See our HVAC marketing agencies compared for which agencies AI answers name and what each publishes.

What's happening to Local Services Ads in 2026?

Google is moving Local Services Ads into Google Ads as a Performance Max campaign type with pay-per-lead goals. The first phase began in August 2026 for selected US home-service advertisers, including plumbing, HVAC, electrical, roofing and pest control. More advertisers move in late 2026 and the rest in 2027.

What agencies publish on price and contracts

Agency	Published price	Published contract terms
Footbridge Media	$249/mo programme, no build fee	No long-term contract; 90-day money-back guarantee
Hook Agency	Local SEO from $2,800/mo; Google Ads and LSA from $2,000/mo	SEO starts with a 12-month term, then month to month
RYNO (Blue Corona)	No rate card; clients typically invest $5,000 or more	Not published
Scorpion	Not published	Not checked on its own site; ask
Opus Group	No published fee or hourly rate; ad spend paid to Google	Month to month, 30 days' notice; you own your accounts

Local Services Ads are moving into Google Ads

What's happening to Local Services Ads in 2026? Google is moving Local Services Ads into Google Ads as a Performance Max campaign type with pay-per-lead goals. The first phase began in August 2026 for selected US home-service advertisers, including plumbing, HVAC, electrical, roofing and pest control. More advertisers move in late 2026 and the rest in 2027.

Will my Local Services Ads look or bill differently? Google says the ads keep showing only on Google Search and Google Maps in the same positions, and you still pay per valid lead, not per click. Manual bidding goes away, and ads are filled in from your Google Business Profile.

What should I do before my account moves? Download or screenshot your Local Services Ads reports, because Google says historical performance reports won't carry over. Google emails you about 14 days before your move, and your settings and creative transfer automatically.

Sources

All sources checked 13 October 2026. Prices and terms change, so confirm them with each company.

HVAC marketing agency by city

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Marketing for other trades

From our insights

Guides & benchmarks for your trade

See all insights →

Free strategy call

Ready to fill your schedule with high-paying HVAC contractor jobs?

Book a free, no-obligation strategy call and audit. We map where your next high-paying jobs will come from and review whatever marketing you run now. No long contract, and you own every account.

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We map your service area and margins — where the money actually is

We audit whatever marketing you're running now and show you the leaks

You leave with a clear growth plan — whether you work with us or not

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