01
Google Ads for Roofing Companies
We capture high-intent searches — 'roof replacement,' 'roof leak repair,' 'storm damage roofer' — and turn them into exclusive booked jobs, tracked to revenue.
Phoenix, AZ · For roofing companies, roofers & roofing contractors
Roofing Marketing Agency in Phoenix That Books High-Paying Jobs
Opus Group books high-paying replacement, repair and storm-damage jobs for roofing companies across Phoenix and nearby — through Google, local SEO and AI search. No contracts, ever.
Free roofing ads audit in Phoenix. On a free strategy call we review the Google Ads, Local Services Ads or lead sources you run now and show what your leads should cost. Across our accounts the average lead is $63.
Book my free audit or call +1 256 516 9910Month to month · A real person on your account
What is roofing marketing?
Phoenix's brutal sun bakes and cracks roofs, and monsoon microbursts rip shingles and tiles loose every summer — driving constant replacement and repair work across the Valley from Mesa to Scottsdale. A huge, year-round roofing market. Opus Group helps roofing companies in Phoenix book high-paying replacement, repair and storm-damage jobs through Google Ads, local SEO and AI-search visibility, month to month with no contracts.
At a glance
- Cost per lead
- Varies by market and channel (Local Services Ads, search ads, local SEO); across the accounts we run, clients average $63 a lead — more on lead costs
- What a job really costs
- Cost per booked job = cost per lead ÷ close rate. Measure your close rate from your own job records.
- Contract
- Month to month, 30 days’ notice
- Lead ownership
- Exclusive — never shared with other roofing companies in Phoenix
- Contract
- None — month to month
- Track record
- $1M+ of work won for clients every month and a 27× return on ad spend
Free guide
How a local service business can spend $1,000 and make $60,000 in a month
Set up Google Local Services Ads yourself, get into the box at the top of Google, and turn the calls into paid jobs.
- How $1,000 becomes $60,000
- Setting it up, step by step
- How Google picks who shows first
- How to stop paying for bad leads
Free. No card needed.
The problem
Why most roofing companies stay stuck
If any of these sound familiar, you don't have a roofing contractor problem — you have a marketing system problem. That's fixable.
- You're buying shared leads from Angi and roofing lead sites, then racing other roofers to the phone.
- Storm chasers flood in after every big weather event and undercut you on the jobs you should own.
- Your best months are weather-dependent, so revenue swings wildly and cash flow is a rollercoaster.
- Your Google presence is thin, so you're invisible for high-value 'roof replacement near me' searches.
- You're great on a roof, but nobody taught you how to turn clicks into booked, high-ticket jobs.
What we do
A complete growth system for roofing companies
We don't just run ads. We build a complete growth system around your roofing business — so you own a steady pipeline of exclusive, high-value replacement and repair jobs, not shared scraps.
02
Google Local Services Ads
We get you into the Local Services Ads box at the very top of search, where homeowners pick a roofer first — billed per lead, not per click.
03
Local SEO & Google Business Profile
We build your map-pack and organic rankings so you win 'roofer near me' searches for free, long after the ads are running.
04
High-Converting Roofing Pages
Fast, trust-building landing pages with click-to-call and instant-quote forms — built to turn roof-replacement shoppers into booked inspections.
05
Storm & Seasonal Campaigns
We pre-position your campaigns for storm season and demand spikes so you capture the surge instead of the out-of-town storm chasers.
06
Call Tracking & Lead Management
Every call and form tracked to the job and the dollar, so you know exactly which roofs your marketing paid for.
Search coverage
Serving roofing companies across Phoenix & nearby
We build campaigns around the searches that turn into your most profitable work — and shield you from the ones that waste budget.
Phoenix
Mesa
Scottsdale
Chandler
Glendale
Tempe
Phoenix market
Marketing a roofing company in Phoenix: what is different
Phoenix has about 1,665,000 residents spread across 518 square miles (US Census Bureau). We build pages and ad groups for each area you serve — Mesa, Scottsdale, Chandler, Glendale, Tempe — because homeowners search by town name, not just the metro.
Residential roofing falls under the Arizona Registrar of Contractors' R-42 classification, which covers tile, shingles, metal roofing systems, foam and roof coatings. Show your ROC licence number on every page and on your Google Business Profile so homeowners can check it in seconds.
Heat shapes the work. Phoenix averages 111 days a year at or above 100°F (National Weather Service, 1991–2020 normals), so crews and homeowners plan around it. We run replacement campaigns hardest when homeowners are planning projects and keep repair campaigns live all year, with budgets moved month by month based on what the account shows.
For a Phoenix roofing business we would build: a page for each town you serve, replacement, repair and storm campaigns, Local Services Ads alongside Search where your trade is eligible, and call tracking on every number so each booked job is traced to its source. You keep ownership of the ad account, website and tracking numbers. Across the accounts Opus Group runs, leads have averaged $63 over the last twelve months, and clients win $1M+ of work every month.
Sources: US Census Bureau QuickFacts, Phoenix (July 2025 estimate); National Weather Service Phoenix, historical extreme temperatures (1991–2020 normals); Arizona Registrar of Contractors, licence classifications.
The numbers
Results we build for home-service trades
$1M+Work won for clients every month
27×Return on ad spend
$63Average cost per lead
$44–$90Cost per lead in clients’ best months
$
Plumbing client examplePlumbing
$14.1K of ad spend became 237 leads at about $60 each, and about $300K of revenue.
~$300K revenue · 237 leads
$
Best-month cost per leadAcross our accounts
In clients' best months, cost per lead has ranged from $44 to $90.
$44–$90 per lead
$
Work won every monthAcross our accounts
$1M+ of work won for clients every month, at up to a 27× return on ad spend.
$1M+ monthly · 27× ROAS
Last month, one plumbing account
A plumbing client: $14.1K of Google Ads, 237 calls and forms
$14.1Kad spend
237calls and forms
~$60per enquiry
~$300Kof work
August 31 to September 27, 2026, mostly water heater installs, repipes and sewer work at a $6.00 average click. Every ad goes to a page built for that one job, not the homepage. The full setup is in our Google Ads guide for plumbers.
Theo walks through this account and the page its ads send people to (5 minutes). Watch on YouTube
Figures from accounts we run, straight from Google Ads. Individual results vary by trade, area and budget.
Want a free audit of your roofing marketing?
Book a free strategy call. We review your ads and lead sources, then show you what your leads should cost. Month to month, no long contract, your area protected.
What you get
Everything included, nothing hidden
One system, fully managed. Here's exactly what we build and run for your roofing business.
- Custom Google Ads build around your highest-margin roofing work — replacements, not just repairs — with negative keywords that kill wasted spend
- Google Local Services Ads setup and management so you sit at the very top of search
- A fast, high-converting roofing landing page with click-to-call and instant-quote forms
- Local SEO and Google Business Profile optimisation to win 'roofer near me' and map-pack rankings
- Storm-season and seasonal campaign planning so you capture demand spikes, not the storm chasers
- Call tracking and lead management so every job is traced to the dollar
- Review-generation systems to build the reputation that wins high-ticket roofing jobs
- Transparent monthly reporting tied to booked revenue, not vanity metrics
How it works
How we get a roofing company booked out
No mystery, no jargon. Four steps from first call to a schedule full of high-paying jobs.
Strategy call & audit
We map your services, margins and best jobs, then audit your current marketing for quick wins.
Build & launch
We build your campaigns, tracking and quote pages and go live.
Daily optimization
We tune bids, keywords and ads every day, killing waste and doubling down on what books jobs.
Scale & report
As the cost-per-job drops, we scale spend and send you a transparent ROI dashboard — no vanity metrics.
Why it's safe to try
Built to earn your business every month
No contracts. Ever.We keep your business by getting results, not by locking you in. Leave whenever you like.
You own everythingYour Google Ads account, website and tracking numbers stay in your name.
Compare
Opus Group vs. the usual options
| Opus Group | Typical marketing agency | DIY / word-of-mouth | |
|---|---|---|---|
| Lead quality | High-intent, high-paying | Mixed | Random |
| Optimization | Every day | Monthly, if you're lucky | None |
| Contract | No contracts | 6–12 month lock-in | — |
| Reporting | Live ROI dashboard | Vanity metrics | None |
| ROI | Tracked to the dollar | Varies wildly | Unknown |
Comparing agencies? Our best roofing marketing agencies guide compares agencies on published prices, contract terms and account ownership, with a source for each fact.
Honest fit check
Who this works for — and who it doesn't
A strong fit if…
- Established roofing companies ready to scale past shared leads and word-of-mouth
- Roofers with the crews to handle a steady flow of replacement jobs
- Owners who want exclusive leads they own, not shared lead-site scraps
Not for you if…
- Brand-new roofers with no crew or capacity to take more work
- Storm-chasing outfits looking for a quick out-of-town hit
- Anyone chasing the cheapest possible shared leads over quality
Find out what your roofing leads in Phoenix should cost
Book a free audit call. We look at your current ads and lead sources and show you where the next booked jobs come from. Our clients win $1M+ of work every month, at up to a 27x return on ad spend. Month to month, and you own the accounts.
FAQs
Roofing marketing questions, answered
Do you work with roofing companies in Phoenix?
Yes — we work with roofing companies and roofers across Phoenix — Mesa, Scottsdale, Chandler, Glendale included. We build a local lead system aimed at the high-value replacement, storm-damage and repair work in your exact service area.
How does local SEO work for roofing companies in Phoenix?
Phoenix roofing contractor SEO comes down to three things: a Google Business Profile that ranks in the map pack for the suburbs you actually serve, service pages written the way Phoenix homeowners search, and enough recent reviews to outrank the roofing companies sitting above you today. We build all three and report on booked jobs, not just rankings.
Do you offer roofing contractor lead generation in Phoenix, or only marketing?
Both — but we never sell shared leads. Every enquiry a Phoenix campaign produces is yours alone, arrives under your own brand, and stays yours whether or not you keep working with Opus Group. That is the difference between lead generation you own and buying a shared lead that a marketplace can also pass to other roofing companies.
How much does roofing marketing cost?
Most roofing companies run a combined ad budget plus management from a few hundred dollars a month and up, scaling as the jobs come in. Because we track revenue per job, you see exactly what each dollar of spend returns. We size the budget to your capacity, not the other way round.
How quickly will I get roofing leads?
Google Ads and Local Services Ads produce leads almost immediately, while local SEO compounds into free, long-term leads over the following months.
Do you work with more than one roofer in my area?
No. We work exclusively in your service area — we don't sell the same leads to your competitors down the road. When you work with us, the leads are yours alone.
What about storm and insurance work?
We pre-position your campaigns ahead of storm season so you capture the surge of replacement and insurance work instead of losing it to out-of-town storm chasers. Every storm-driven lead is tracked to booked revenue.
How is this different from Angi or roofing lead sites?
Angi, HomeAdvisor and similar roofing lead sites charge you for each lead (consumer match) whether or not you win the job, so you can pay for leads that never become work. We build your own channels — your Google presence, your ads, your reviews — so every lead is exclusively yours.
Do I need a website already?
Not necessarily. If your site converts we'll use it; if it doesn't, we'll build a fast, high-converting roofing landing page designed to turn replacement shoppers into booked inspections.
Do you lock me into a contract?
No long-term contracts. We earn your business every month — most roofing clients stay because the work keeps coming, not because they're locked in.
How does roofing marketing actually work?
We build you a complete local lead system, not one-off ads. Google Ads and Local Services Ads bring in calls within days; local SEO and AI-search optimisation then get you ranking in Google and recommended by tools like ChatGPT. Every lead is tracked to revenue, so you always see which jobs each dollar produced.
Is roofing marketing worth it, and what ROI can I expect?
Every market is different, but we've seen a 27× return on ad spend. Because we track revenue per job, you are not paying for clicks or impressions — you are paying for booked, high-value roofing jobs. If a channel is not returning, we cut it.
What results do your clients actually get?
Real client examples: one generated $100,000 in 30 days, another $35,000+ in 20 days. Results depend on your market and capacity, but the model is the same — more high-value jobs, tracked to the dollar.
Is Opus Group legit? Who are you?
Opus Group is a US-focused marketing agency that works exclusively with home-service trades like roofing companies. Home services are all we do — book a free strategy call and speak to a real person before you commit to anything.
What should a Phoenix roofing company look for in a marketing agency?
Campaigns built around Phoenix-area towns and the work you want (full replacements, storm repairs and insurance work), your ROC licence shown where homeowners can check it, reporting on booked jobs rather than clicks, and accounts in your name. Opus Group works month to month.
Which roofing jobs should Phoenix roofers advertise?
Split replacements (tile, shingle, foam and coatings, all within the ROC's R-42 roofing scope) from repairs, give each its own ads and landing page, and track which produces booked jobs. That keeps cheap repair clicks from eating your replacement budget.
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Free strategy call
Ready to fill your schedule with high-paying roofing contractor jobs?
Book a free, no-obligation strategy call and audit. We map where your next high-paying jobs will come from and review whatever marketing you run now. No long contract, and you own every account.
Not ready for a call? Get the free guide first →
We map your territory, services and margins — where the money actually is
We audit whatever marketing you're running now and show you the leaks
You leave with a clear growth plan — whether you work with us or not
Prefer a callback?
Tell us where to reach you and we will call you back within one business day.
No obligation. No contracts. 24/7 US-based support.