For roofing companies, roofers & roofing contractors

Roofing Marketing Agency That Books High-Paying Jobs

We build Google Ads, Local Services Ads and local SEO systems that put your roofing business in front of homeowners searching for replacements, repairs and storm-damage work — and track every lead to booked revenue.

Get the Free Guide Book a Free Strategy Call Call +1 256 516 9910

Free roofing ads audit. On a free strategy call we review the Google Ads, Local Services Ads or lead sources you run now and show what your leads should cost. Across our accounts the average lead is $63.

Book my free audit or call +1 256 516 9910

Month to month · A real person on your account

$1M+Won for clients every month

27×Return on ad spend

$63Average cost per lead

What is roofing marketing?

Roofing marketing is the use of paid search (Google Ads and Local Services Ads), local SEO and lead-tracking to get roofing companies a steady flow of exclusive, high-intent jobs — replacements, repairs and storm-damage work — instead of shared leads or word-of-mouth alone. Opus Group builds and runs that system for roofers across the USA, with no long-term contracts.

At a glance

Cost per lead: Varies by market and channel (Local Services Ads, search ads, local SEO); across the accounts we run, clients average $63 a lead — more on lead costs
What a job really costs: Track every lead to a booked job so you know your true cost per booked job, not just cost per lead.
Contract: Month to month, 30 days’ notice
Lead ownership: Exclusive — never shared with other roofing companies in your area
Contract: None — month to month
Track record: $1M+ of work won for clients every month and a 27× return on ad spend

Free guide

How a local service business can spend $1,000 and make $60,000 in a month

Set up Google Local Services Ads yourself, get into the box at the top of Google, and turn the calls into paid jobs.

How $1,000 becomes $60,000
Setting it up, step by step
How Google picks who shows first
How to stop paying for bad leads

Get the Free Guide

Free. No card needed.

The problem

Why most roofing companies stay stuck

If any of these sound familiar, you don't have a roofing contractor problem — you have a marketing system problem. That's fixable.

You're buying shared leads from Angi and roofing lead sites, then racing other roofers to the phone.
Storm chasers flood in after every big weather event and undercut you on the jobs you should own.
Your best months are weather-dependent, so revenue swings wildly and cash flow is a rollercoaster.
Your Google presence is thin, so you're invisible for high-value 'roof replacement near me' searches.
You're great on a roof, but nobody taught you how to turn clicks into booked, high-ticket jobs.

What we do

A complete growth system for roofing companies

We don't just run ads. We build a complete growth system around your roofing business — so you own a steady pipeline of exclusive, high-value replacement and repair jobs, not shared scraps.

Google Ads for Roofing Companies

We capture high-intent searches — 'roof replacement,' 'roof leak repair,' 'storm damage roofer' — and turn them into exclusive booked jobs, tracked to revenue.

Google Local Services Ads

We get you into the Local Services Ads box at the very top of search, where homeowners pick a roofer first — billed per lead, not per click.

Local SEO & Google Business Profile

We build your map-pack and organic rankings so you win 'roofer near me' searches for free, long after the ads are running.

High-Converting Roofing Pages

Fast, trust-building landing pages with click-to-call and instant-quote forms — built to turn roof-replacement shoppers into booked inspections.

Storm & Seasonal Campaigns

We pre-position your campaigns for storm season and demand spikes so you capture the surge instead of the out-of-town storm chasers.

Call Tracking & Lead Management

Every call and form tracked to the job and the dollar, so you know exactly which roofs your marketing paid for.

Search coverage

Every high-value roofing job, covered

We build campaigns around the searches that turn into your most profitable work — and shield you from the ones that waste budget.

Roof replacement Storm & hail damage Roof leak repair Emergency roof repair Roof inspections & insurance claims Metal roofing Flat & commercial roofing Gutter & fascia work

The numbers

Results we build for home-service trades

$1M+Work won for clients every month

27×Return on ad spend

$63Average cost per lead

$44–$90Cost per lead in clients’ best months

Plumbing client examplePlumbing

$14.1K of ad spend became 237 leads at about $60 each, and about $300K of revenue.

~$300K revenue · 237 leads

Best-month cost per leadAcross our accounts

In clients' best months, cost per lead has ranged from $44 to $90.

$44–$90 per lead

Work won every monthAcross our accounts

$1M+ of work won for clients every month, at up to a 27× return on ad spend.

$1M+ monthly · 27× ROAS

Figures from accounts we run, straight from Google Ads. Individual results vary by trade, area and budget.

Want a free audit of your roofing marketing?

Book a free strategy call. We review your ads and lead sources, then show you what your leads should cost. Month to month, no long contract, your area protected.

Get the Free Guide Book my free audit Call +1 256 516 9910

What you get

Everything included, nothing hidden

One system, fully managed. Here's exactly what we build and run for your roofing business.

Custom Google Ads build around your highest-margin roofing work — replacements, not just repairs — with negative keywords that kill wasted spend
Google Local Services Ads setup and management so you sit at the very top of search
A fast, high-converting roofing landing page with click-to-call and instant-quote forms
Local SEO and Google Business Profile optimisation to win 'roofer near me' and map-pack rankings
Storm-season and seasonal campaign planning so you capture demand spikes, not the storm chasers
Call tracking and lead management so every job is traced to the dollar
Review-generation systems to build the reputation that wins high-ticket roofing jobs
Transparent monthly reporting tied to booked revenue, not vanity metrics

How it works

How we get a roofing company booked out

No mystery, no jargon. Four steps from first call to a schedule full of high-paying jobs.

Strategy call & audit

We map your services, margins and best jobs, then audit your current marketing for quick wins.

Build & launch

We build your campaigns, tracking and quote pages and go live.

Daily optimization

We tune bids, keywords and ads every day, killing waste and doubling down on what books jobs.

Scale & report

As the cost-per-job drops, we scale spend and send you a transparent ROI dashboard — no vanity metrics.

Why it's safe to try

Built to earn your business every month

No contracts. Ever.We keep your business by getting results, not by locking you in. Leave whenever you like.

You own everythingYour Google Ads account, website and tracking numbers stay in your name.

Compare

Opus Group vs. the usual options

	Opus Group	Typical marketing agency	DIY / word-of-mouth
Lead quality	High-intent, high-paying	Mixed	Random
Optimization	Every day	Monthly, if you're lucky	None
Contract	No contracts	6–12 month lock-in	—
Reporting	Live ROI dashboard	Vanity metrics	None
ROI	Tracked to the dollar	Varies wildly	Unknown

Honest fit check

Who this works for — and who it doesn't

A strong fit if…

Established roofing companies ready to scale past shared leads and word-of-mouth
Roofers with the crews to handle a steady flow of replacement jobs
Owners who want exclusive leads they own, not shared lead-site scraps

Not for you if…

Brand-new roofers with no crew or capacity to take more work
Storm-chasing outfits looking for a quick out-of-town hit
Anyone chasing the cheapest possible shared leads over quality

Roofing marketing in 2026: what leads cost by channel

Most roofing companies get leads from four places: Google Local Services Ads, Google Search ads, lead sites such as Angi and Thumbtack, and the map pack. They bill differently, so compare them on cost per booked job, not cost per lead. National 2026 benchmarks from third parties:

Channel	How you pay	Roofing cost per lead (national, third-party)
Google Local Services Ads	Per valid lead	$79 (SearchLight, 2026)
Google Search ads	Per click	$228.15 (LocaliQ); $124 (SearchLight)
Angi	Per shared lead + ~$300/year	$50–$120+ (Founders Resource)
Thumbtack	Per lead, price you set	Median $27.17 all categories (Tack Tools Pro)
Local SEO and map pack	Time and content	No click cost; takes months
Opus Group (Google Ads + LSA + landing pages)	Ad spend paid to Google; month to month	$63 average across all our accounts

Across the accounts Opus Group runs (all trades), leads average $63, $44–$90 in clients' best months, with a 27x return on ad spend and $1M+ of work won for clients every month. You own your Google Ads account, website and tracking numbers. We work month to month on 30 days' notice.

How to choose an agency

You own the Google Ads account, site and call-tracking numbers.
Reports show cost per booked job, not just clicks.
No long lock-in; ask for the exit terms in writing.
They exclude competitors in your area.
They build a landing page for each job you want more of.

Sources

Sources checked 18 October 2026. Third-party figures are national benchmarks, not Opus Group claims.

Find out what your roofing leads should cost

Book a free audit call. We look at your current ads and lead sources and show you where the next booked jobs come from. Our clients win $1M+ of work every month, at up to a 27x return on ad spend. Month to month, and you own the accounts.

Book my free audit Call +1 256 516 9910

FAQs

Roofing marketing questions, answered

What does a roofing marketing agency do?

A roofing marketing agency runs Google Ads, Local Services Ads, landing pages and call tracking so you book replacements and storm repairs, not price shoppers. Opus Group takes one roofer per area, month to month, and you own the accounts.

What does a roofing lead cost on Google in 2026?

National third-party benchmarks put roofing Local Services Ads at $79 a lead (SearchLight) and Google Search ads higher per lead. Your market will differ, so track cost per booked job.

Why are roofing leads so expensive?

Roof jobs are high value and heavily contested: LocaliQ's home-services report puts roofing and gutters at $228.15 per Search lead, the highest of 16 categories.

How much does roofing marketing cost?

Most roofing companies run a combined ad budget plus management from a few hundred dollars a month and up, scaling as the jobs come in. Because we track revenue per job, you see exactly what each dollar of spend returns. We size the budget to your capacity, not the other way round.

How quickly will I get roofing leads?

Google Ads and Local Services Ads produce leads almost immediately, while local SEO compounds into free, long-term leads over the following months.

Do you work with more than one roofer in my area?

No. We work exclusively in your service area — we don't sell the same leads to your competitors down the road. When you work with us, the leads are yours alone.

What about storm and insurance work?

We pre-position your campaigns ahead of storm season so you capture the surge of replacement and insurance work instead of losing it to out-of-town storm chasers. Every storm-driven lead is tracked to booked revenue.

How is this different from Angi or roofing lead sites?

Angi, HomeAdvisor and similar roofing lead sites charge you for each lead (consumer match) whether or not you win the job, so you can pay for leads that never become work. We build your own channels — your Google presence, your ads, your reviews — so every lead is exclusively yours.

Do I need a website already?

Not necessarily. If your site converts we'll use it; if it doesn't, we'll build a fast, high-converting roofing landing page designed to turn replacement shoppers into booked inspections.

Do you lock me into a contract?

No long-term contracts. We earn your business every month — most roofing clients stay because the work keeps coming, not because they're locked in.

How does roofing marketing actually work?

We build you a complete local lead system, not one-off ads. Google Ads and Local Services Ads bring in calls within days; local SEO and AI-search optimisation then get you ranking in Google and recommended by tools like ChatGPT. Every lead is tracked to revenue, so you always see which jobs each dollar produced.

Is roofing marketing worth it, and what ROI can I expect?

Every market is different, but we've seen a 27× return on ad spend. Because we track revenue per job, you are not paying for clicks or impressions — you are paying for booked, high-value roofing jobs. If a channel is not returning, we cut it.

What results do your clients actually get?

Real client examples: one generated $100,000 in 30 days, another $35,000+ in 20 days. Results depend on your market and capacity, but the model is the same — more high-value jobs, tracked to the dollar.

Is Opus Group legit? Who are you?

Opus Group is a US-focused marketing agency that works exclusively with home-service trades like roofing companies. Home services are all we do — book a free strategy call and speak to a real person before you commit to anything.

Choosing an agency

How to choose a roofing marketing agency

Most roofing companies have tried at least one agency that sent reports full of clicks and very few booked jobs. These are the six things worth checking before you sign with anyone, including us.

Trade focus. Ask to see campaigns they have built for roofing companies and what they are built around. You want full replacements, storm repairs and insurance work, not generic "roofing near me" traffic.
You own the accounts. Your Google Ads account, Google Business Profile, website and call-tracking numbers should be in your name, so nothing is held hostage if you leave.
Exclusive leads. Calls and forms from your own ads and pages go to you alone, unlike shared-lead marketplaces that sell the same homeowner to several companies.
Reporting on booked jobs. Clicks and impressions are not the goal. Ask for cost per booked job and revenue by source, every month.
Local, not templated. Each town you serve needs its own page and ad group, with your state or local contractor licence shown where homeowners can check it.
No long contract. A good agency keeps you because the numbers work, not because you are locked in. Opus Group works month to month.

Across the accounts Opus Group runs, leads have averaged $63 over the last twelve months, and clients win $1M+ of work every month.

Roofing marketing agency by city

Marketing for other trades

From our insights

Guides & benchmarks for your trade

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Free strategy call

Ready to fill your schedule with high-paying roofing contractor jobs?

Book a free, no-obligation strategy call and audit. We map where your next high-paying jobs will come from and review whatever marketing you run now. No long contract, and you own every account.

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We map your territory, services and margins — where the money actually is

We audit whatever marketing you're running now and show you the leaks

You leave with a clear growth plan — whether you work with us or not

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