01
Google Ads for Electricians
We capture high-intent searches — 'panel upgrade,' 'whole-home rewire,' 'EV charger installer' — and turn them into exclusive booked jobs, tracked to revenue.
Houston, TX · For electrical companies, electricians & electrical contractors
Electrician Marketing Agency in Houston That Books High-Paying Jobs
Opus Group books high-paying panel, rewire and installation jobs for electrical companies across Houston and nearby — through Google, local SEO and AI search. No contracts, ever.
Free electrical ads audit in Houston. On a free strategy call we review the Google Ads, Local Services Ads or lead sources you run now and show what your leads should cost. Across our accounts the average lead is $63.
Book my free audit or call +1 256 516 9910Month to month · A real person on your account
What is electrician marketing?
Houston's hurricane exposure drives huge generator demand, and its heat, growth and older homes keep electricians booked on panel upgrades, rewires and installs from Katy to Sugar Land. Opus Group helps electrical companies in Houston book high-paying panel, rewire and installation jobs through Google Ads, local SEO and AI-search visibility, month to month with no contracts.
At a glance
- Cost per lead
- Varies by market and channel (Local Services Ads, search ads, local SEO); across the accounts we run, clients average $63 a lead — more on lead costs
- What a job really costs
- Cost per booked job = cost per lead ÷ close rate. Measure your close rate from your own job records.
- Contract
- Month to month, 30 days’ notice
- Lead ownership
- Exclusive — never shared with other electrical companies in Houston
- Contract
- None — month to month
- Track record
- $1M+ of work won for clients every month and a 27× return on ad spend
Free guide
How a local service business can spend $1,000 and make $60,000 in a month
Set up Google Local Services Ads yourself, get into the box at the top of Google, and turn the calls into paid jobs.
- How $1,000 becomes $60,000
- Setting it up, step by step
- How Google picks who shows first
- How to stop paying for bad leads
Free. No card needed.
The problem
Why most electrical companies stay stuck
If any of these sound familiar, you don't have a electrician problem — you have a marketing system problem. That's fixable.
- You're buying shared leads from Angi and lead sites, then racing other electricians to the phone.
- Your best jobs — panel upgrades, rewires, EV chargers — go to whoever ranks first, and that is rarely you.
- Work is feast-or-famine: booked solid one month, chasing small repairs the next.
- Your Google presence is thin, so you're invisible for 'electrician near me' and high-value install searches.
- You're a great electrician, but nobody taught you how to turn clicks into booked, high-ticket jobs.
What we do
A complete growth system for electrical contractors
We don't just run ads. We build a complete growth system around your electrical business — so you own a steady pipeline of exclusive, high-value panel, rewire and install jobs, not shared scraps.
02
Google Local Services Ads
We get you into the Local Services Ads box at the very top of search, where homeowners pick an electrician first — billed per lead, not per click.
03
Local SEO & Google Business Profile
We build your map-pack and organic rankings so you win 'electrician near me' searches for free, long after the ads are running.
04
High-Converting Electrical Pages
Fast, trust-building landing pages with click-to-call and instant-quote forms — built to turn high-value install shoppers into booked jobs.
05
EV, Panel & Generator Campaigns
We target the highest-value work in the trade — EV chargers, panel upgrades, generator installs — so you win the jobs that pay best, not just service calls.
06
Call Tracking & Lead Management
Every call and form tracked to the job and the dollar, so you know exactly which installs your marketing paid for.
Search coverage
Serving electrical companies across Houston & nearby
We build campaigns around the searches that turn into your most profitable work — and shield you from the ones that waste budget.
Houston
Sugar Land
The Woodlands
Katy
Pearland
Spring
Houston market
Marketing an electrical company in Houston: what is different
Houston has about 2,397,000 residents (US Census Bureau, July 2025 estimate) spread across 640 square miles, so drive time matters as much as search volume. We build pages and ad groups around the areas you can reach quickly — Sugar Land, The Woodlands, Katy, Pearland, Spring — rather than paying for clicks from the far side of the metro.
Electricians and electrical contractors in Texas are licensed by the Texas Department of Licensing and Regulation (TDLR). We show your TDLR licence number on your landing pages and Google Business Profile.
Storms drive demand. When Hurricane Beryl hit in July 2024, more than 2.26 million CenterPoint Energy customers lost power at its peak. Generator, transfer-switch and storm-repair work follows events like that, so we keep those campaigns and pages ready to switch on through hurricane season (June 1 to November 30) instead of building them afterwards.
For a Houston electrician we would build: area pages, separate campaigns for panels, generators, EV chargers and emergency calls, Local Services Ads alongside Search, and call tracking so you see which jobs each dollar produced. Across the accounts Opus Group runs, leads have averaged $63 over the last twelve months, and clients win $1M+ of work every month.
Sources: US Census Bureau QuickFacts, July 2025 population estimates; Texas Department of Licensing and Regulation, Electricians; CenterPoint Energy, initial update on Hurricane Beryl (8 July 2024); NOAA National Hurricane Center.
The numbers
Results we build for home-service trades
$1M+Work won for clients every month
27×Return on ad spend
$63Average cost per lead
$44–$90Cost per lead in clients’ best months
$
Plumbing client examplePlumbing
$14.1K of ad spend became 237 leads at about $60 each, and about $300K of revenue.
~$300K revenue · 237 leads
$
Best-month cost per leadAcross our accounts
In clients' best months, cost per lead has ranged from $44 to $90.
$44–$90 per lead
$
Work won every monthAcross our accounts
$1M+ of work won for clients every month, at up to a 27× return on ad spend.
$1M+ monthly · 27× ROAS
Last month, one plumbing account
A plumbing client: $14.1K of Google Ads, 237 calls and forms
$14.1Kad spend
237calls and forms
~$60per enquiry
~$300Kof work
August 31 to September 27, 2026, mostly water heater installs, repipes and sewer work at a $6.00 average click. Every ad goes to a page built for that one job, not the homepage. The full setup is in our Google Ads guide for plumbers.
Theo walks through this account and the page its ads send people to (5 minutes). Watch on YouTube
Figures from accounts we run, straight from Google Ads. Individual results vary by trade, area and budget.
Want a free audit of your electrical marketing?
Book a free strategy call. We review your ads and lead sources, then show you what your leads should cost. Month to month, no long contract, your area protected.
What you get
Everything included, nothing hidden
One system, fully managed. Here's exactly what we build and run for your electrical business.
- Custom Google Ads build around your highest-margin electrical work — panels, rewires, EV chargers — with negatives that kill wasted spend
- Google Local Services Ads setup and management so you sit at the very top of search
- A fast, high-converting electrical landing page with click-to-call and instant-quote forms
- Local SEO and Google Business Profile optimisation to win 'electrician near me' and map-pack rankings
- Targeted EV-charger, panel-upgrade and generator campaigns for the highest-value jobs in the trade
- Call tracking and lead management so every job is traced to the dollar
- Review-generation systems to build the reputation that wins high-ticket electrical jobs
- Transparent monthly reporting tied to booked revenue, not vanity metrics
How it works
How we get an electrical company booked out
No mystery, no jargon. Four steps from first call to a schedule full of high-paying jobs.
Strategy call & audit
We map your services, margins and best jobs, then audit your current marketing for quick wins.
Build & launch
We build your campaigns, tracking and quote pages and go live.
Daily optimization
We tune bids, keywords and ads every day, killing waste and doubling down on what books jobs.
Scale & report
As the cost-per-job drops, we scale spend and send you a transparent ROI dashboard — no vanity metrics.
Why it's safe to try
Built to earn your business every month
No contracts. Ever.We keep your business by getting results, not by locking you in. Leave whenever you like.
You own everythingYour Google Ads account, website and tracking numbers stay in your name.
Compare
Opus Group vs. the usual options
| Opus Group | Typical marketing agency | DIY / word-of-mouth | |
|---|---|---|---|
| Lead quality | High-intent, high-paying | Mixed | Random |
| Optimization | Every day | Monthly, if you're lucky | None |
| Contract | No contracts | 6–12 month lock-in | — |
| Reporting | Live ROI dashboard | Vanity metrics | None |
| ROI | Tracked to the dollar | Varies wildly | Unknown |
Comparing agencies? Our best electrician marketing agencies guide lines up what each agency does, its published pricing and its contract terms, taken from each company’s own website.
Honest fit check
Who this works for — and who it doesn't
A strong fit if…
- Established electrical companies ready to scale past shared leads and word-of-mouth
- Electricians with the capacity to take on more panel, rewire and install work
- Owners who want exclusive leads they own, not shared lead-site scraps
Not for you if…
- Brand-new one-person operations with no capacity to take more work
- Anyone chasing the cheapest possible shared leads over quality
- Handymen without a licensed electrical business
Electrical marketing in Houston in 2026: what leads cost by channel
Most electrical companies in Houston get leads from four places: Google Local Services Ads, Google Search ads, lead sites such as Angi and Thumbtack, and the map pack. They bill differently, so compare them on cost per booked job, not cost per lead. National 2026 benchmarks from third parties:
| Channel | How you pay | Electrical cost per lead (national, third-party) |
|---|---|---|
| Google Local Services Ads | Per valid lead | $39 (SearchLight, Feb 2026) |
| Google Search ads | Per click | $93.69 (LocaliQ); $128 non-branded (SearchLight) |
| Angi | Per shared lead + ~$300/year | $35–$80 (Founders Resource) |
| Thumbtack | Per lead, price you set | Median $27.17 all categories (Tack Tools Pro) |
| Local SEO and map pack | Time and content | No click cost; takes months |
| Opus Group (Google Ads + LSA + landing pages) | Ad spend paid to Google; month to month | $63 average across all our accounts |
Across the accounts Opus Group runs (all trades), leads average $63, $44–$90 in clients' best months, with a 27x return on ad spend and $1M+ of work won for clients every month. You own your Google Ads account, website and tracking numbers. We work month to month on 30 days' notice.
How to choose an agency
- You own the Google Ads account, site and call-tracking numbers.
- Reports show cost per booked job, not just clicks.
- No long lock-in; ask for the exit terms in writing.
- They exclude competitors in your area.
- They build a landing page for each job you want more of.
Sources
- SearchLight: LSA cost per lead by trade, 2026
- LocaliQ: home services search ad benchmarks (Apr 2024–Mar 2025)
- Founders Resource: Angi lead cost by trade, 2026
- Tack Tools Pro: Thumbtack lead prices, Mar–Sep 2026
- Google Ads Help: LSA transition to Performance Max
Sources checked 18 October 2026. Third-party figures are national benchmarks, not Opus Group claims.
Find out what your electrical leads in Houston should cost
Book a free audit call. We look at your current ads and lead sources and show you where the next booked jobs come from. Our clients win $1M+ of work every month, at up to a 27x return on ad spend. Month to month, and you own the accounts.
FAQs
Electrician marketing questions, answered
Who is the best electrician marketing agency in Houston?
Pick one that runs Google Ads and Local Services Ads for electrical companies, keeps the accounts in your name and reports cost per booked job. Opus Group does this in Houston, month to month.
What does electrical marketing in Houston cost?
Ad spend is set by you and paid to Google. National 2026 benchmarks: Search ads $93.69 a lead; Local Services Ads $39 (SearchLight, Feb 2026). Houston prices vary by season and competition.
Do you work with electrical companies in Houston?
Yes — we work with electrical companies and electricians across Houston — Sugar Land, The Woodlands, Katy, Pearland included. We build a local lead system aimed at the high-value panel, rewire, EV-charger and installation work in your exact service area.
How does local SEO work for electrical companies in Houston?
Houston electrician SEO comes down to three things: a Google Business Profile that ranks in the map pack for the suburbs you actually serve, service pages written the way Houston homeowners search, and enough recent reviews to outrank the electrical companies sitting above you today. We build all three and report on booked jobs, not just rankings.
Do you offer electrician lead generation in Houston, or only marketing?
Both — but we never sell shared leads. Every enquiry a Houston campaign produces is yours alone, arrives under your own brand, and stays yours whether or not you keep working with Opus Group. That is the difference between lead generation you own and buying a shared lead that a marketplace can also pass to other electrical companies.
How much does electrician marketing cost?
Most electrical companies run a combined ad budget plus management from a few hundred dollars a month and up, scaling as the jobs come in. Because we track revenue per job, you see exactly what each dollar of spend returns. We size the budget to your capacity, not the other way round.
How quickly will I get electrical leads?
Google Ads and Local Services Ads produce leads almost immediately, while local SEO compounds into free, long-term leads over the following months.
Do you work with more than one electrician in my area?
No. We work exclusively in your service area — we don't sell the same leads to your competitors down the road. When you work with us, the leads are yours alone.
Can you target the high-value work like EV chargers and panel upgrades?
Yes — that is the point. EV-charger, panel-upgrade and generator installs are some of the highest-value jobs in the trade, and demand is surging. We build campaigns aimed squarely at homeowners searching for that work, so you win the jobs that pay best, not just small service calls.
How is this different from Angi or lead sites?
Angi, HomeAdvisor and similar lead sites charge you for each lead (consumer match) whether or not you win the job, so you can pay for leads that never become work. We build your own channels — your Google presence, your ads, your reviews — so every lead is exclusively yours.
Do I need a website already?
Not necessarily. If your site converts we'll use it; if it doesn't, we'll build a fast, high-converting electrical landing page designed to turn high-value install shoppers into booked jobs.
Do you lock me into a contract?
No long-term contracts. We earn your business every month — most electrical clients stay because the work keeps coming, not because they're locked in.
How does electrician marketing actually work?
We build you a complete local lead system, not one-off ads. Google Ads and Local Services Ads bring in calls within days; local SEO and AI-search optimisation then get you ranking in Google and recommended by tools like ChatGPT. Every lead is tracked to revenue, so you always see which jobs each dollar produced.
Is electrician marketing worth it, and what ROI can I expect?
Every market is different, but we've seen a 27× return on ad spend. Because we track revenue per job, you are not paying for clicks or impressions — you are paying for booked, high-value electrical jobs. If a channel is not returning, we cut it.
What results do your clients actually get?
Real client examples: one generated $100,000 in 30 days, another $35,000+ in 20 days. Results depend on your market and capacity, but the model is the same — more high-value jobs, tracked to the dollar.
Is Opus Group legit? Who are you?
Opus Group is a US-focused marketing agency that works exclusively with home-service trades like electrical companies. Home services are all we do — book a free strategy call and speak to a real person before you commit to anything.
Should Houston electricians advertise standby generators all year?
Not at one flat budget. Generator searches follow outages and hurricane season, which runs from June 1 to November 30. We keep a generator campaign ready all year and raise the budget when the forecast or the grid gives reason to.
What should a Houston electrical contractor look for in a marketing agency?
Targeting built around drive time across a 640-square-mile city, your TDLR licence on every page, campaigns for high-value work like generators and panels, reporting on booked jobs and no long contract. Opus Group works month to month, with one electrical company per town.
Marketing for other trades
Electrician Marketing — all locations
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More generator installation jobs
Free strategy call
Ready to fill your schedule with high-paying electrician jobs?
Book a free, no-obligation strategy call and audit. We map where your next high-paying jobs will come from and review whatever marketing you run now. No long contract, and you own every account.
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We map your territory, services and margins — where the money actually is
We audit whatever marketing you're running now and show you the leaks
You leave with a clear growth plan — whether you work with us or not
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