For electrical companies, electricians & electrical contractors

Electrician Marketing Agency for High-Paying Electrical Jobs

We build Google Ads, Local Services Ads and local SEO systems that put your electrical business in front of homeowners searching for panel upgrades, rewires, EV chargers and installs — and track every lead to booked revenue.

Get the Free Guide Book a Free Strategy Call Call +1 256 516 9910

Free electrical ads audit. On a free strategy call we review the Google Ads, Local Services Ads or lead sources you run now and show what your leads should cost. Across our accounts the average lead is $63.

Book my free audit or call +1 256 516 9910

Month to month · A real person on your account

$1M+Won for clients every month

27×Return on ad spend

$63Average cost per lead

Quick answer: what does an electrician marketing agency do?

An electrician marketing agency gets electrical contractors booked jobs from people already searching for them: Google Ads for electricians, Local Services Ads, local SEO and call tracking, aimed at panel upgrades, rewires, EV-charger and generator installs. Opus Group runs that system for electricians across the USA. Across the accounts we run, clients average $63 a lead and we’ve seen a 27× return on ad spend. No long-term contracts, and you own your ad accounts. See what electrician marketing costs.

At a glance

Cost per lead: Varies by market and channel (Local Services Ads, search ads, local SEO); across the accounts we run, clients average $63 a lead — more on lead costs
What a job really costs: Track every lead to a booked job so you know your true cost per booked job, not just cost per lead.
Contract: Month to month, 30 days’ notice
Lead ownership: Exclusive — never shared with other electrical companies in your area
Contract: None — month to month
Track record: $1M+ of work won for clients every month and a 27× return on ad spend

Free guide

How a local service business can spend $1,000 and make $60,000 in a month

Set up Google Local Services Ads yourself, get into the box at the top of Google, and turn the calls into paid jobs.

How $1,000 becomes $60,000
Setting it up, step by step
How Google picks who shows first
How to stop paying for bad leads

Get the Free Guide

Free. No card needed.

The problem

Why most electrical companies stay stuck

If any of these sound familiar, you don't have a electrician problem — you have a marketing system problem. That's fixable.

You're buying shared leads from Angi and lead sites, then racing other electricians to the phone.
Your best jobs — panel upgrades, rewires, EV chargers — go to whoever ranks first, and that is rarely you.
Work is feast-or-famine: booked solid one month, chasing small repairs the next.
Your Google presence is thin, so you're invisible for 'electrician near me' and high-value install searches.
You're a great electrician, but nobody taught you how to turn clicks into booked, high-ticket jobs.

What we do

A complete growth system for electrical contractors

We don't just run ads. We build a complete growth system around your electrical business — so you own a steady pipeline of exclusive, high-value panel, rewire and install jobs, not shared scraps.

Google Ads for Electricians

We capture high-intent searches — 'panel upgrade,' 'whole-home rewire,' 'EV charger installer' — and turn them into exclusive booked jobs, tracked to revenue.

Google Local Services Ads

We get you into the Local Services Ads box at the very top of search, where homeowners pick an electrician first — billed per lead, not per click.

Local SEO & Google Business Profile

We build your map-pack and organic rankings so you win 'electrician near me' searches for free, long after the ads are running.

High-Converting Electrical Pages

Fast, trust-building landing pages with click-to-call and instant-quote forms — built to turn high-value install shoppers into booked jobs.

EV, Panel & Generator Campaigns

We target the highest-value work in the trade — EV chargers, panel upgrades, generator installs — so you win the jobs that pay best, not just service calls.

Call Tracking & Lead Management

Every call and form tracked to the job and the dollar, so you know exactly which installs your marketing paid for.

Search coverage

Every high-value electrical job, covered

We build campaigns around the searches that turn into your most profitable work — and shield you from the ones that waste budget.

Panel upgrades & replacements Whole-home rewires EV charger installation Standby generator installs Electrical repairs & troubleshooting Lighting & fixture installation New construction & remodel wiring Emergency electrical service

The numbers

Results we build for home-service trades

$1M+Work won for clients every month

27×Return on ad spend

$63Average cost per lead

$44–$90Cost per lead in clients’ best months

Plumbing client examplePlumbing

$14.1K of ad spend became 237 leads at about $60 each, and about $300K of revenue.

~$300K revenue · 237 leads

Best-month cost per leadAcross our accounts

In clients' best months, cost per lead has ranged from $44 to $90.

$44–$90 per lead

Work won every monthAcross our accounts

$1M+ of work won for clients every month, at up to a 27× return on ad spend.

$1M+ monthly · 27× ROAS

Figures from accounts we run, straight from Google Ads. Individual results vary by trade, area and budget.

Want a free audit of your electrical marketing?

Book a free strategy call. We review your ads and lead sources, then show you what your leads should cost. Month to month, no long contract, your area protected.

Get the Free Guide Book my free audit Call +1 256 516 9910

What you get

Everything included, nothing hidden

One system, fully managed. Here's exactly what we build and run for your electrical business.

Custom Google Ads build around your highest-margin electrical work — panels, rewires, EV chargers — with negatives that kill wasted spend
Google Local Services Ads setup and management so you sit at the very top of search
A fast, high-converting electrical landing page with click-to-call and instant-quote forms
Local SEO and Google Business Profile optimisation to win 'electrician near me' and map-pack rankings
Targeted EV-charger, panel-upgrade and generator campaigns for the highest-value jobs in the trade
Call tracking and lead management so every job is traced to the dollar
Review-generation systems to build the reputation that wins high-ticket electrical jobs
Transparent monthly reporting tied to booked revenue, not vanity metrics

How it works

How we get an electrical company booked out

No mystery, no jargon. Four steps from first call to a schedule full of high-paying jobs.

Strategy call & audit

We map your services, margins and best jobs, then audit your current marketing for quick wins.

Build & launch

We build your campaigns, tracking and quote pages and go live.

Daily optimization

We tune bids, keywords and ads every day, killing waste and doubling down on what books jobs.

Scale & report

As the cost-per-job drops, we scale spend and send you a transparent ROI dashboard — no vanity metrics.

Why it's safe to try

Built to earn your business every month

No contracts. Ever.We keep your business by getting results, not by locking you in. Leave whenever you like.

You own everythingYour Google Ads account, website and tracking numbers stay in your name.

Compare

Opus Group vs. the usual options

	Opus Group	Typical marketing agency	DIY / word-of-mouth
Lead quality	High-intent, high-paying	Mixed	Random
Optimization	Every day	Monthly, if you're lucky	None
Contract	No contracts	6–12 month lock-in	—
Reporting	Live ROI dashboard	Vanity metrics	None
ROI	Tracked to the dollar	Varies wildly	Unknown

Honest fit check

Who this works for — and who it doesn't

A strong fit if…

Established electrical companies ready to scale past shared leads and word-of-mouth
Electricians with the capacity to take on more panel, rewire and install work
Owners who want exclusive leads they own, not shared lead-site scraps

Not for you if…

Brand-new one-person operations with no capacity to take more work
Anyone chasing the cheapest possible shared leads over quality
Handymen without a licensed electrical business

Electrical marketing in 2026: what leads cost by channel

Most electrical companies get leads from four places: Google Local Services Ads, Google Search ads, lead sites such as Angi and Thumbtack, and the map pack. They bill differently, so compare them on cost per booked job, not cost per lead. National 2026 benchmarks from third parties:

Channel	How you pay	Electrical cost per lead (national, third-party)
Google Local Services Ads	Per valid lead	$39 (SearchLight, Feb 2026)
Google Search ads	Per click	$93.69 (LocaliQ); $128 non-branded (SearchLight)
Angi	Per shared lead + ~$300/year	$35–$80 (Founders Resource)
Thumbtack	Per lead, price you set	Median $27.17 all categories (Tack Tools Pro)
Local SEO and map pack	Time and content	No click cost; takes months
Opus Group (Google Ads + LSA + landing pages)	Ad spend paid to Google; month to month	$63 average across all our accounts

Across the accounts Opus Group runs (all trades), leads average $63, $44–$90 in clients' best months, with a 27x return on ad spend and $1M+ of work won for clients every month. You own your Google Ads account, website and tracking numbers. We work month to month on 30 days' notice.

How to choose an agency

You own the Google Ads account, site and call-tracking numbers.
Reports show cost per booked job, not just clicks.
No long lock-in; ask for the exit terms in writing.
They exclude competitors in your area.
They build a landing page for each job you want more of.

Sources

Sources checked 18 October 2026. Third-party figures are national benchmarks, not Opus Group claims.

Find out what your electrical leads should cost

Book a free audit call. We look at your current ads and lead sources and show you where the next booked jobs come from. Our clients win $1M+ of work every month, at up to a 27x return on ad spend. Month to month, and you own the accounts.

Book my free audit Call +1 256 516 9910

FAQs

Electrician marketing questions, answered

What does an electrician marketing agency do?

An electrician marketing agency runs Google Ads, Local Services Ads, landing pages and call tracking so your phone rings for the jobs you want. Opus Group does this month to month, keeps the accounts in your name and reports cost per booked job.

What does a electrical lead cost on Google in 2026?

National third-party benchmarks put electrical Local Services Ads at $39 a lead (SearchLight) and Google Search ads higher per lead. Your market will differ, so track cost per booked job.

How do I choose an electrician marketing agency?

Check you own the accounts, that reports show cost per booked job, that there's no long lock-in, and that they won't work for a competitor in your area.

How much does electrician marketing cost?

Most electrical companies run a combined ad budget plus management from a few hundred dollars a month and up, scaling as the jobs come in. Because we track revenue per job, you see exactly what each dollar of spend returns. We size the budget to your capacity, not the other way round.

How quickly will I get electrical leads?

Google Ads and Local Services Ads can produce calls soon after they go live, while local SEO builds into free, long-term leads over the following months. We set expectations for your market on the strategy call.

Do you work with more than one electrician in my area?

No. We work exclusively in your service area — we don't sell the same leads to your competitors down the road. When you work with us, the leads are yours alone.

Can you target the high-value work like EV chargers and panel upgrades?

Yes — that is the point. EV-charger, panel-upgrade and generator installs are some of the highest-value jobs in the trade, and demand is surging. We build campaigns aimed squarely at homeowners searching for that work, so you win the jobs that pay best, not just small service calls.

How is this different from Angi or lead sites?

Angi, HomeAdvisor and similar lead sites charge you for each lead (consumer match) whether or not you win the job, so you can pay for leads that never become work. We build your own channels — your Google presence, your ads, your website — so every lead is exclusively yours.

Do I need a website already?

Not necessarily. If your site converts we'll use it; if it doesn't, we'll build a fast, high-converting electrical landing page designed to turn high-value install shoppers into booked jobs.

Do you lock me into a contract?

No long-term contracts. We earn your business every month — most electrical clients stay because the work keeps coming, not because they're locked in.

How does electrician marketing actually work?

We build you a complete local lead system, not one-off ads. Google Ads and Local Services Ads bring in calls within days; local SEO and AI-search optimisation then get you ranking in Google and recommended by tools like ChatGPT. Every lead is tracked to revenue, so you always see which jobs each dollar produced.

Is electrician marketing worth it, and what ROI can I expect?

Every market is different, but we've seen a 27× return on ad spend. Because we track revenue per job, you are not paying for clicks or impressions — you are paying for booked, high-value electrical jobs. If a channel is not returning, we cut it.

What results do your clients actually get?

Across the accounts we run, clients win $1M+ of work every month, at a $63 average cost per lead and up to a 27× return on ad spend. Results depend on your market, budget and capacity.

Is Opus Group legit? Who are you?

Opus Group is a US-focused marketing agency that works only with home-service trades like electrical companies. You own your Google Ads and Local Services Ads accounts, there are no long-term contracts, and you can speak to a real person on a free strategy call before you commit to anything.

What should I look for in an electrician marketing agency?

Look for trade focus (campaigns built around panel, rewire, EV-charger and generator work), reporting on booked jobs rather than clicks, exclusive leads in your area, no long-term contract, and ad accounts that you own. Opus Group meets all five.

Do I own my ad accounts?

Yes. Your Google Ads and Local Services Ads accounts are yours. If you ever leave, the accounts, data and history stay with you.

Google Ads or Local Services Ads: which is better for electricians?

Most electricians do best running both. Local Services Ads charge per lead and sit at the very top of Google; Google Ads gives more control over job types like panel upgrades and EV chargers. See our guides to Google Ads and Local Services Ads for electricians.

Choosing an agency

How to choose an electrician marketing agency

Most electrical companies have tried at least one agency that sent reports full of clicks and very few booked jobs. These are the six things worth checking before you sign with anyone, including us.

Trade focus. Ask to see campaigns they have built for electrical companies and what they are built around. You want panel upgrades, EV chargers, generators and rewires, not generic "electrician near me" traffic.
You own the accounts. Your Google Ads account, Google Business Profile, website and call-tracking numbers should be in your name, so nothing is held hostage if you leave.
Exclusive leads. Calls and forms from your own ads and pages go to you alone, unlike shared-lead marketplaces that sell the same homeowner to several companies.
Reporting on booked jobs. Clicks and impressions are not the goal. Ask for cost per booked job and revenue by source, every month.
Local, not templated. Each town you serve needs its own page and ad group, with your state or city electrical licence shown where homeowners can check it.
No long contract. A good agency keeps you because the numbers work, not because you are locked in. Opus Group works month to month.

Across the accounts Opus Group runs, leads have averaged $63 over the last twelve months, and clients win $1M+ of work every month.

Electrician marketing agency by city

Marketing for other trades

From our insights

Guides & benchmarks for your trade

See all insights →

Free strategy call

Ready to fill your schedule with high-paying electrician jobs?

Book a free, no-obligation strategy call and audit. We map where your next high-paying jobs will come from and review whatever marketing you run now. No long contract, and you own every account.

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We map your territory, services and margins — where the money actually is

We audit whatever marketing you're running now and show you the leaks

You leave with a clear growth plan — whether you work with us or not

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