How Much Does Google Ads Cost for HVAC Companies?

Summary: Google Ads has no minimum spend: hvac companies set a daily budget and pay per click, and Google can charge up to twice the daily budget on a single day but no more than 30.4 times it in a month. Across the accounts Opus Group runs, the average cost per lead is $63, and in clients' best months it ran from $44 to $90. Set your budget backwards from the jobs you want, not from a round number.

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How Google Ads billing works

• You pay per click on Search ads and set an average daily budget.
• On a busy day Google can spend up to twice the daily budget, but over a month a campaign won't bill more than 30.4 times its average daily budget.
• Local Services Ads work differently: you pay per lead, not per click.

Set the budget from the jobs you want

1. Decide how many extra jobs a month you want.
2. From your own job log, work out how many enquiries it takes to book one job.
3. Multiply to get the enquiries you need, then multiply by your cost per lead.

A worked example, made-up round numbers only: say you want 20 extra jobs and your own log shows it takes 3 enquiries to book one. That's 60 enquiries. At the $63 average cost per lead across our accounts, that's about $3,780 a month in ad spend. Use your own numbers.

What a good cost per lead looks like

Across the accounts Opus Group runs, the average cost per lead is $63, and in clients' best months it has ranged from $44 to $90. What matters more is what a booked job costs and what it's worth.

Where budgets get wasted

• Broad keywords that pick up DIY, parts and job-seeker searches.
• Ads sent to the homepage instead of a page for each service.
• Missed calls during ad hours.
• Targeting towns you can't reach quickly.

FAQ

How much should hvac companies spend on Google Ads?

Work backwards: the jobs you want, times the number of enquiries it takes you to book one (from your own job log), times your cost per lead. Across the accounts Opus Group runs, the average cost per lead is $63.

Is there a minimum spend for Google Ads?

No. Google Ads has no minimum. You set a daily budget, and a campaign won't bill more than 30.4 times its average daily budget in a month.

What does an agency charge on top?

Management fees published by home-service agencies start at about $500 a month. Ad spend is paid to Google separately.

Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.

Opus Group is a HVAC marketing agency working with contractors across the US.

Theo Prada is the founder of Opus Group, which runs Google Local Services Ads and Google Ads for local service businesses.