Opus Group Insights
Opus Group vs Hook Agency: Which Fits Your Business?
Summary: Hook Agency is a full-service home-services agency with published prices, strong on SEO and websites, with SEO on a 12-month first term. Opus Group focuses on Google Ads, Local Services Ads and landing pages, month to month. Choose Hook Agency if you are a growth-stage company that wants SEO, websites and ads from one agency and is happy with a 12-month SEO term. Choose Opus Group if you want paid Google channels run closely, month to month, with the accounts in their own name.
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We're Opus Group, so read this with that in mind. Everything about Hook Agency below comes from its own website or public announcements, checked 13 October 2026, and is linked at the bottom.
How Hook Agency works, in its own words
- Hook Agency is a Minneapolis home-services agency covering SEO, websites, Google Ads, Local Services Ads, AEO and Meta ads.
- It publishes starting prices: local SEO from $2,800 a month, Google Ads and LSA from $2,000 a month (rising with ad spend), AEO $4,000 a month ($2,000 with SEO) and Meta ads from $3,000 a month.
- Its SEO contracts start at 12 months and then go month to month.
- Its homepage says its pricing is built for companies scaling from $3M to $15M in revenue.
- It holds a monthly live reporting call with your account manager.
How Opus Group works
- We run Google Search ads, Local Services Ads and landing pages for home-service trades, plumbing first.
- You own your Google Ads account, website and tracking numbers. We work month to month on 30 days' notice.
- Across the accounts we run, clients win $1M+ of work every month, at a 27x return on ad spend and a $63 average cost per lead.
- Opus Group doesn't publish a fixed fee or an hourly rate; ask for a quote. Ad spend is paid straight to Google.
Side by side
| Hook Agency | Opus Group | |
|---|---|---|
| Who it suits | Contractors who are a growth-stage company that wants SEO, websites and ads from one agency and is happy with a 12-month SEO term | Contractors who want paid Google channels run closely, month to month, with the accounts in their own name |
| Published price | SEO from $2,800/mo; Google Ads from $2,000/mo; AEO $4,000/mo | No published fee; ad spend paid to Google |
| Contract | SEO starts with a 12-month term, then month to month | Month to month, 30 days' notice |
| Main channels | See facts above | Google Search ads, Local Services Ads, landing pages |
Using both
Hook Agency and Opus Group can work side by side if they cover different channels. Agree in writing who runs what, and keep every account in your own name.
Sources
- Hook Agency: pricing
- Hook Agency: SEO and contract FAQ
- Hook Agency: homepage pricing FAQ
- Hook Agency: what to expect
All sources checked 13 October 2026. Prices and terms change, so confirm them with each company.
FAQ
What's the difference between Opus Group and Hook Agency?
Hook Agency is a full-service home-services agency with published prices, strong on SEO and websites, with SEO on a 12-month first term. Opus Group focuses on Google Ads, Local Services Ads and landing pages, month to month.
Is Hook Agency or Opus Group better for contractors?
Neither is better for everyone. Hook Agency suits contractors who are a growth-stage company that wants SEO, websites and ads from one agency and is happy with a 12-month SEO term. Opus Group suits contractors who want paid Google channels run closely, month to month, with the accounts in their own name.
How long is a Hook Agency contract?
Hook Agency's SEO page says its home-services SEO contracts start at 12 months and go month to month after that.
Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.
Opus Group is a HVAC marketing agency working with contractors across the US.
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