How Much Do Google Local Services Ads Cost for Electricians in 2026?

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Summary (updated 19 October 2026): Google Local Services Ads for electricians are pay-per-lead: you pay for each valid call, message or booking, not clicks. Third-party 2026 data puts electrical leads at $39 (SearchLight, Feb 2026), with ranges of $20–$65 (Blue Grid Media). Leads Google judges invalid are credited automatically within about 30 days. Across the accounts Opus Group runs (all trades, not per trade), leads average $63, $44–$90 in clients' best months, with a 27x return on ad spend and $1M+ of work won for clients every month.

Electrical Local Services Ads cost per lead, 2026 (third-party)

All figures are third-party benchmarks, not Opus Group claims. Your price depends on your area, job types, bidding mode and budget.

How Local Services Ads pricing works

• You pay per valid lead, not per click: a call you answer, a voicemail, a message or a booking request (Google).
• Price varies by location, job type, lead type and bidding mode. Message leads are typically priced lower than phone leads (Google).
• Budget: you set an average weekly budget; you never spend more than the monthly max (weekly budget × average weeks in a month).
• Missed calls: from 1 October 2026, missed calls where the customer stays on the line more than 20 seconds can be charged as leads (Google).

Disputes and credits

Google assesses each lead when it arrives and does not charge for leads it judges invalid or low quality. Charged leads are re-checked over 30 days and credited automatically if found to be poor quality, duplicate or invalid; credits usually land within 30 days and the original charge still shows on the invoice. You can also rate a lead in its feedback survey, and Google may credit leads reported that way. See our step-by-step guide to disputing Local Services Ads leads.

How to judge your own numbers

1. Count leads the same way on every channel.
2. Remove leads you would not pay for and check they were credited.
3. Track which leads book a job.
4. Divide 30 days of spend by booked jobs on each channel.

Sources

• Google Local Services Help: how leads work and how you are charged
• Google Local Services Help: automated lead credits
• SearchLight: LSA cost per lead by trade, 2026
• 99 Calls: LSA cost per lead by industry, Q3 2026 (5,075 leads, 108 accounts)
• Blue Grid Media: LSA cost per lead by industry dataset (2024–2026)
• SkillMammoth: Local Services Ads cost by trade, 2026
• Google Ads Help: LSA transition to Performance Max

All sources checked 19 October 2026. Prices and terms change, so confirm them with each company.

Related: Local Services Ads for electricians · How much Google Local Services Ads cost · How to dispute LSA leads · Related comparison · 2026 paid media benchmarks · How much electrical leads cost

FAQ

How much do Google Local Services Ads cost for electricians?

Google Local Services Ads for electricians are pay-per-lead: you pay for each valid call, message or booking, not clicks. Third-party 2026 data puts electrical leads at $39 (SearchLight, Feb 2026), with ranges of $20–$65 (Blue Grid Media).

Do you pay per click on Local Services Ads?

No. You pay per valid lead: an answered call, a voicemail, a message or a booking request. Clicks to your profile are free.

Can I get money back for bad Local Services Ads leads?

Google credits leads it finds invalid, duplicate or low quality, usually within 30 days, and you can flag a lead in its feedback survey. The original charge still shows on your invoice.

Is there a minimum budget?

Google does not publish a minimum. You set an average weekly budget and never pay more than the monthly max.

Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.

Opus Group is a Google Ads and Local Services Ads agency for home-service contractors across the US.

Theo Prada is the founder of Opus Group, which runs Google Local Services Ads and Google Ads for local service businesses.