Opus Group Insights
Angi vs Thumbtack for Roofers in 2026: Which Costs Less Per Job?
Want this worked out for your numbers? Free 15-min check → or call +1 (256) 516-9910
Summary (updated 16 October 2026): For most roofers, Thumbtack is cheaper to test and Angi costs more per lead: third-party 2026 reports put Angi roofing leads at $50–$120+ plus about $300 a year in membership, while Thumbtack lets you set your own lead price (median $27.17 across 5,985 leads in 2026). Both are shared leads, so judge them on cost per booked job. Google Local Services Ads are usually exclusive and pay-per-lead, so add them to the comparison. Across the accounts Opus Group runs (all trades, not per trade), leads average $63, $44–$90 in clients' best months, with a 27x return on ad spend and $1M+ of work won for clients every month.
Angi vs Thumbtack vs Local Services Ads for roofers: 2026 numbers
| Angi | Thumbtack | Local Services Ads | |
|---|---|---|---|
| Price per lead (2026, third-party) | $50–$120+ (Founders Resource, LeadTruffle) | You set it; Roof installation or replacement median: $300.00 (Tack Tools Pro) | $79 a lead (2026) (SearchLight) |
| Fixed fees | About $300/year membership (LeadTruffle) | No membership; weekly budget (Thumbtack Help) | None; weekly budget |
| Lead shared? | Often with 3–8 pros (LeadTruffle) | Customer may contact several pros | Usually one business per call or message |
| Contract | Often 12 months, 30–35% early cancel (LeadTruffle) | None | None |
| Google Search ads, same trade (LocaliQ) | $228.15 (roofing and gutters) |
Prices are third-party reports, not Opus Group figures. Angi does not publish a rate card.
How to compare them fairly
- Count leads the same way on every platform.
- Remove leads you would not pay for (spam, wrong service, out of area).
- Track which leads book a job.
- Divide 30 days of spend by booked jobs on each.
Sources
- Founders Resource: Angi lead cost by trade, mid-2026
- LeadTruffle: Angi lead cost and contract terms, 2026
- Tack Tools Pro: 5,985 Thumbtack leads, Mar–Sep 2026
- Thumbtack Help: paying for leads
- SearchLight: LSA cost per lead by trade, 2026
- LocaliQ: home services search ad benchmarks (Apr 2024–Mar 2025)
All sources checked 16 October 2026. Prices and terms change, so confirm them with each company.
FAQ
Is Angi or Thumbtack better for roofers?
For most roofers, Thumbtack is cheaper to test and Angi costs more per lead: third-party 2026 reports put Angi roofing leads at $50–$120+ plus about $300 a year in membership, while Thumbtack lets you set your own lead price (median $27.17 across 5,985 leads in 2026). Both are shared leads, so judge them on cost per booked job.
How much do Angi leads cost for roofers?
Third-party 2026 reports put roofing leads at $50–$120+ each, plus about $300 a year. Leads are often shared with 3–8 pros, so the cost per booked job is several times the lead price.
How much do Thumbtack leads cost for roofers?
Thumbtack has no rate card: you set the exact price you pay per lead and a weekly budget. Across 5,985 leads in 2026 the median was $27.17, rising toward $300 for big-ticket jobs (Tack Tools Pro).
What is better than both?
For calls from people searching now, Google Local Services Ads: pay per lead, top of Google, and usually not shared. Most contractors do best running them with Google Search ads.
Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.
Opus Group is a Google Ads and Local Services Ads agency for home-service contractors across the US.
Ready to grow?
Let's talk.
Tell us where you're at and we'll tell you honestly what we'd do. No pressure.
Book your free strategy call →Not ready for a call? Get the free guide first →
Prefer a callback?
Tell us where to reach you and we will call you back within one business day.