Google Ads for Plumbers: A Real Account, Line by Line

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Summary: This is one real plumbing account: $14.1K of Google Ads, 237 calls and forms, roughly $60 per enquiry and about $300K of work in a month. The result came from targeting high-ticket jobs, sending every ad to a page built for that job, and tracking every call back to the keyword.

The numbers

Over one month the account spent $14.1K. It produced 237 tracked calls and form fills, so each enquiry cost about $60. The jobs those enquiries turned into were worth about $300K. Across all the accounts we run, clients win $1M+ of work every month and the average return on ad spend is 27x.

Why the leads were worth so much

Most of the spend went to water heater installs, repipes and sewer work. These jobs carry tickets in the thousands, so a $60 enquiry is cheap against the job. Low-value searches such as single fixture repairs or DIY questions were cut with negative keywords. See negative keywords for plumbers and water heater leads.

How the account is built

• One campaign per job family: water heaters, repipes, sewer and drain, emergency.
• One landing page per job: the headline matches the search, the phone number is at the top, and there is a short form.
• Call tracking on every number: each call is tied to the keyword that produced it. See call tracking for plumbers.
• Bids follow booked jobs, not clicks: conversions are imported so Google learns which searches turn into work.

What you can copy this week

1. List your three most profitable job types and give each its own campaign.
2. Build or fix one landing page per job using our plumbing landing page checklist.
3. Turn on call recording and listen to 20 calls to see which searches book.
4. Cut search terms that never book, every week.

How it compares with Local Services Ads

Local Services Ads often bring cheaper leads but less control over job type. Many plumbers run both. Read Google Ads vs Local Services Ads for plumbers.

FAQ

How much should a plumber spend on Google Ads?

Work back from the jobs you want and what a lead costs in your market. Across our accounts leads average $63; see plumber PPC budget.

How long before Google Ads produces leads?

Calls usually start once campaigns are approved, but the account improves for months as bad search terms are cut and conversion data builds up.

Do I own the account?

With Opus Group, yes. You own the Google Ads account, the website and the tracking numbers.

Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.

Opus Group is a plumbing marketing agency working with plumbers across the US, including Chicago, Sacramento, San Diego and Charlotte.

Theo Prada is the founder of Opus Group, which runs Google Local Services Ads and Google Ads for local service businesses.