Local Services Ads Plumbing Job Types: Which to Keep On and Which to Switch Off

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Summary: Local Services Ads lets you pick the plumbing job types you show for. Turn on the jobs you want, switch off the ones that waste leads, set service areas tightly, and review the lead list each week so you can dispute bad leads and adjust.

How job types work

Each lead is tagged with a job type chosen by the customer. You pay per valid lead and some leads can be disputed. See LSA job types and how to dispute leads.

Usually worth keeping on

• Drain cleaning and clogs. See drain cleaning leads.
• Water heater repair and installation.
• Leak detection and repair.
• Sewer line and main line.
• Emergency plumbing, if you answer after hours.

Often worth switching off

• Work you do not offer, such as fixture installs if you only do service.
• Small jobs outside your core area.
• Commercial job types if you only serve homes.

Budget and areas

Set a weekly budget you can handle and service areas you can reach fast. Across the accounts we run, leads average $63, with $44–$90 in best months. See LSA cost for plumbers.

Review weekly

1. Read every lead and listen to calls.
2. Dispute leads that are spam or outside your work.
3. Mark booked jobs so ranking improves.
4. Switch job types on or off based on what books.

FAQ

Does turning off job types lower my ranking?

Not directly, but fewer job types can mean fewer leads.

Can I set different budgets per job type?

No. LSA uses one budget; control mix through job types and areas.

How do I rank higher?

Answer calls, respond quickly and keep your profile complete. See how Google ranks LSA.

Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.

Opus Group is a plumbing marketing agency working with plumbers across the US, including Chicago, Sacramento, San Diego and Charlotte.

Theo Prada is the founder of Opus Group, which runs Google Local Services Ads and Google Ads for local service businesses.