Opus Group Insights
Opus Group vs HomeAdvisor: Which Fits Your Business?
Summary: HomeAdvisor and Opus Group solve different problems. HomeAdvisor (now Angi Leads) sells per-lead matches from its marketplace. Opus Group runs Google Ads and Local Services Ads in your own accounts. Choose HomeAdvisor if want marketplace leads with no ad management. Choose Opus Group if want their own channels and the account data in their name.
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We're Opus Group, so read this with that in mind. Everything about HomeAdvisor below comes from its own website or help pages, checked 12 October 2026.
How HomeAdvisor works, in its own words
- HomeAdvisor is part of Angi Inc., and its pro programme now runs as Angi Leads.
- Pros set job types, service areas and a monthly budget and pay per lead.
- Its pro FAQs say homeowner requests can be sent to several matching pros.
- Angi Inc.'s filings say pros pay for matches whether or not they provide the service.
How Opus Group works
- We run Google Search ads, Local Services Ads and landing pages for home-service trades, plumbing first.
- You own your Google Ads account, website and tracking numbers, and we work month to month on 30 days' notice.
- Across the accounts we run, clients win $1M+ of work every month, at a 27x return on ad spend and a $63 average cost per lead.
- Ad spend is paid straight to Google.
Side by side
| HomeAdvisor | Opus Group | |
|---|---|---|
| Who it suits | Contractors who want marketplace leads with no ad management | Contractors who want their own channels and the account data in their name |
| Where the leads come from | HomeAdvisor's own platform or programmes | Your own Google Ads and Local Services Ads accounts |
| Who owns the accounts | Check HomeAdvisor's terms | You do |
Using both
Many contractors keep a capped budget on a marketplace while their own Google channels ramp up, then compare what a booked job costs from each.
FAQ
What's the difference between Opus Group and HomeAdvisor?
HomeAdvisor (now Angi Leads) sells per-lead matches from its marketplace. Opus Group runs Google Ads and Local Services Ads in your own accounts.
Is HomeAdvisor or Opus Group better for contractors?
Neither is better for everyone. HomeAdvisor suits contractors who want marketplace leads with no ad management. Opus Group suits contractors who want their own channels and the account data in their name.
Is HomeAdvisor the same as Angi?
Yes. HomeAdvisor is part of Angi Inc., and the HomeAdvisor pro programme is branded Angi Leads.
Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.
Opus Group is a plumber marketing agency working with contractors across the US.
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