Plumber Landing Page Checklist (Free One-Page Download)

Want this worked out for your numbers? Free 15-min check → or call +1 (256) 516-9910

Summary: A free one-page checklist for the page behind your plumbing Google Ads: 25 yes-or-no checks, a score and the order to fix things. Print it, open your page on your phone and tick as you go. No sign-up needed.

Open the page your top ad group sends clicks to. Use your phone, on mobile data. Tick what passes. Score at the bottom.

1. Match the search

• ☐ The headline names the job and the city
• ☐ The page covers one job
• ☐ The ad and the page promise the same thing
• ☐ The ad's final URL is this page, not the home page

2. Make calling easy

• ☐ The number is text, not a picture
• ☐ One tap starts the call, at the top of the screen
• ☐ A call button stays fixed at the bottom on phones
• ☐ Your real hours sit beside the number
• ☐ No pop-up covers the button
• ☐ You can start a call in a few seconds

3. Prove you are real

• ☐ Photos of your own trucks, techs and work
• ☐ Your license number is shown (check your state's rule)
• ☐ A line says you are insured
• ☐ One real, recent review names the job and the town
• ☐ Every claim is one you can keep

4. Make the offer clear

• ☐ The service call fee is stated, with what it covers
• ☐ A price range or a firm price before work starts
• ☐ There is one obvious next step
• ☐ Your service area is listed

5. Short form, fast page

• ☐ The form asks name, phone, ZIP code and what is wrong
• ☐ Form entries reach a phone, and you tested it this week
• ☐ The page loads fast on a phone

6. Measure it

• ☐ Call reporting is on and the call asset has a verified number
• ☐ Website calls count once they pass a minimum length
• ☐ The form's thank-you page counts as a conversion

Your score

Count the ticks out of 25.

The bands are a rule of thumb, not a Google measure.

The number to watch

Cost per booked job is cost per lead divided by close rate. Example: a $60 lead at a 35% close rate is about $171 per booked job. Across the accounts we run, the last twelve months averaged $63 a lead. Work out your own figure with the cost-per-booked-job calculator.

Want us to check your page?

Opus Group runs Google Ads, landing pages and Local Services Ads for home-service businesses, month to month with 30 days' notice. Book a free strategy call and we will tell you honestly what we would fix first.

For the reasoning behind each check, read the plumbing landing page checklist and the plumber landing page teardown. To audit the account itself, use the Google Ads self-audit scorecard for plumbers.

Run Local Services Ads as well? Our free guide on turning $1,000 into booked work walks through that channel. Its $60,000 example is worked math, not a promise.

FAQ

Is the checklist really free?

Yes. There is no sign-up and no email form. Read it here, print it, or save the page.

How long does the checklist take?

About ten minutes for one page. Run it on each page your ads use.

Which page should I check first?

The page that gets the most paid clicks, usually your emergency or water heater page.

Does a high score guarantee more calls?

No. It shows whether the basics are in place. Judge changes on cost per booked job over several weeks.

Do I need a new website to pass?

Usually not. Most fixes are to the headline, the number, the form and the tracking.

Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.

Opus Group is a plumbing marketing agency working with plumbers across the US, including Chicago, Sacramento, San Diego and Charlotte.

Theo Prada is the founder of Opus Group, which runs Google Local Services Ads and Google Ads for local service businesses.