How to Get More Repipe Jobs: A Whole-House Repipe Playbook

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Summary: To get more repipe jobs, win the searches that start them, like low water pressure, rusty water and pinhole leaks, then win the in-home estimate. Build a repipe page with real photos, clear options and financing, switch repipe work on in Local Services Ads, and aim your ads where your own tickets show tired pipe. Judge it all on cost per booked repipe, not cost per lead.

A whole-house repipe starts with something smaller: a weak shower, brown water in the tub, the third pinhole leak this year. The plumber who explains what's going on, without scaring anyone, gets the job.

The symptoms and searches that start a repipe

What's behind them, from sources you can quote to a customer:

• Galvanized steel. St. Paul Regional Water Services, a Minnesota water utility, explains that galvanized pipe corrodes from the inside out, narrowing the pipe and lowering pressure; the corrosion can discolor water, and the pipe eventually rusts through and leaks.
• Polybutylene. InterNACHI, the home inspectors' association, says this plastic pipe was made between 1978 and mid-1995. No regulation requires replacing it, but InterNACHI says leaks can happen without warning.
• Copper pinhole leaks. Butler County's water and sewer department in Ohio describes them as tiny pits of corrosion that break through the pipe wall, and says scientists can't yet explain why they hit one section of pipe and not another.

That's the honest core of the repipe talk: nobody can promise where the next leak will be, so offer clear choices, not a scare.

A repipe is a big ticket, and job value is one of the three numbers in our free guide, How a local service business can spend $1,000 and make $60,000 in a month. The guide's example assumes $30 a call and a $3,000 job; put your own repipe average in and the same math gets bigger. Treat it as worked math, not a promise.

A repipe page that answers the big questions

Send repipe clicks to one page built for the job:

• Lead with the job and the town, like "Whole-House Repiping in [City]," put your number where a thumb can tap it, and add a short form for people who'd rather book an estimate.
• "Is it time to repipe?" The signs above in plain words, with a photo of corroded pipe from one of your own jobs.
• What the job looks like: how many days a typical repipe takes you, whether the water is back on each night, how many openings you cut, who patches the drywall, and the permit and inspection if your city requires them.
• The pipe you install, and why. If you offer both PEX and copper, say in plain words why you'd choose one for a given house and what your local code allows.
• Price guidance only if you'll honor it. Most homes need an in-home estimate; say so, and say whether it's free.
• Financing, if you offer it. On a job this size, plenty of homeowners will ask. Keep ads to "financing available": spelling out payment terms can trigger federal Truth in Lending disclosures, so let your lender write that part.
• Proof: photos of your own repipes, reviews that mention repiping, and any warranty in one plain sentence.

The in-home estimate: where repipes are won

Treat the estimate as the product:

1. Book it fast. The free guide says reply within 60 seconds.
2. Test, don't guess. Run two fixtures at once and watch the flow, the same check InterNACHI's inspection standards use to spot water supply deficiencies. Photograph every exposed run of pipe.
3. Show before you quote. A photo of the corroded section or last month's pinhole repair does more than any brochure.
4. Give written options. Repair this leak, replace the worst runs, or repipe the whole house, each with a price and what it does and doesn't fix. If a repair is the right call, say so. The customer who trusts you calls back when it isn't.
5. Follow up. A call the next day, then a text later in the week. Our call scripts include quote follow-up texts.

Expect price shoppers: Google won't credit a Local Services Ads lead from a customer researching projects or prices. Answer them well and offer the estimate.

Local Services Ads, Search ads and your Business Profile

• Local Services Ads job types. If repipe work is listed in your account and you have the crew, leave it on, and switch off specialties you skip: listing the general service means Google won't refund a lead for a specific job you turn down. Accounts that have moved into Google Ads use service type chips for the same switches (job types explained).
• Search ads. Repipes are planned work: give them their own ad group, landing page and schedule. Keywords and match types are in our Google Ads playbook for plumbers.
• Business Profile services. Add whole-house repiping and pipe replacement as custom services if Google's suggestions don't include them, and keep prices out of the service names.
• Photos. Google's photo guidance for these ads favors crews at work and before-and-after shots. Old galvanized pipe beside the new lines is a before-and-after anyone understands.
• Reviews. Text your review link the day the water's back on, to every customer rather than only the delighted ones; Google forbids cherry-picking and rewards for reviews. Mention the job so the review does too: "Thanks for trusting us with your repipe."

Find the older homes with your own job data

Your tickets already show where the tired pipe is:

1. Pull every repipe, galvanized or polybutylene find and pinhole repair from the last few years, and group them by ZIP code or subdivision.
2. Check what else is that age. The Census Bureau's American Community Survey publishes a "Year Structure Built" table (B25034) for ZIP code areas, so you can spot same-era neighborhoods you haven't worked yet.
3. Give your best ZIP codes their own campaign and budget in Google Ads; the method is in our sewer line playbook.
4. After each repipe, write to the neighbors: "We just repiped a home on your street. Same-age house? Ask us to take a look."

Home inspectors and real estate agents are the other door. InterNACHI's standards have inspectors check the flow at two fixtures at once, but don't require them to measure pressure or judge polybutylene piping, so a buyer whose report flags weak flow may want a plumber's evaluation before their deadline. Offer agents and inspectors a fast, fixed-price evaluation with honest findings.

Track cost per booked repipe

Credit each repipe to the source of the first call, even if it books a month later. Track every lead: source, symptom, estimate booked, estimate done, options quoted, booked, job value. Example numbers to swap for yours:

1. Repipe and pipe repair ads cost $1,800 in a month and bring 30 leads, $60 each.
2. You book 11 jobs (37%): 7 repairs and 4 whole-house repipes.
3. That's $450 in ads per booked repipe, with the repairs paying their way.

Then find the weak step. Few estimates booked? Answer faster. Estimates but few yeses? Fix the options, the photos and the follow-up. For context, across the accounts we run, leads have averaged $63 over the last twelve months; measure your close rate from your own job records. More in how to track marketing ROI.

What to do this week

1. Google "whole house repipe [your city]" from your phone and write down the companies above you.
2. Check your Local Services Ads job types for repipe work.
3. Fix your repipe page: the signs, the job, options, financing wording and real photos.
4. List your last few years of repipes and old-pipe finds by ZIP code.
5. Add a two-fixture flow check and a photo routine to every estimate.

FAQ

How do plumbers get more repipe jobs?

Win the searches that start them, like low water pressure and repeat leaks, send them to a repipe page, run the estimate as a sales visit with written options, and follow up on every quote.

What are the signs a house needs a repipe?

Low pressure across the house, rusty or discolored water, repeat leaks, and old galvanized or polybutylene pipe are all reasons to talk about one.

Do home inspections check the pipes?

Partly. InterNACHI's standards cover flow at the fixtures but not pressure or polybutylene piping, so a buyer may need a plumber's evaluation.

Should I list repipe prices on my website?

Only ranges you'll honor. Most homes need an in-home estimate, so say that, and say what the estimate costs.

What should a repipe lead cost?

Across the accounts we run, leads have averaged $63 over the last twelve months, but judge repipe marketing on ad spend divided by repipes booked, not on the lead price.

Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.

Opus Group is a plumbing marketing agency working with plumbers across the US, including Chicago, Sacramento, San Diego and Charlotte.

Theo Prada is the founder of Opus Group, which runs Google Local Services Ads and Google Ads for local service businesses.