Gas Line and Bathroom Remodel Leads for Plumbers: Win Bigger Tickets

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Summary: Gas line and bathroom remodel work raises your average ticket. Give each its own campaign and page, qualify callers on scope and timeline, and judge results by cost per sold project rather than cost per lead.

Gas line leads

Searches include gas line installation, gas line for generator, gas range hookup, outdoor kitchen gas line and gas leak repair. Generator installs often need gas work; see generator leads for the electrical side.

Bathroom remodel leads

Target shower conversion, tub to shower, bathroom plumbing rough-in and bathroom remodel plumber. Remodel searchers compare several quotes, so your page needs photos, a clear process and an easy way to book an estimate.

Qualify before you quote

• What is the scope?
• When do they want it done?
• Do they own the home?
• Have they set a budget?

Budget and measurement

Projects take longer to close, so track leads to sold work with call tracking and your CRM. See conversion tracking for plumbers. Across the accounts we run, clients win $1M+ of work every month and the average return on ad spend is 27x.

Pair with other service lines

Many plumbers group these with repipes and water heater installs as the high-ticket side of the account.

FAQ

Do I need a separate licence for gas work?

Rules differ by area; check your local requirements before advertising.

Are remodel leads available on LSA?

Some remodel job types exist; see LSA for remodelers.

How many quotes should I expect to lose?

It varies; follow up every estimate within 48 hours.

Opus Group runs Google Ads, Local Services Ads and high-converting landing pages for local service businesses. See how it works.

Opus Group is a plumbing marketing agency working with plumbers across the US, including Chicago, Sacramento, San Diego and Charlotte.

Theo Prada is the founder of Opus Group, which runs Google Local Services Ads and Google Ads for local service businesses.